Landing page is very important. Landing page is a medium to deliver the product to the user. It is a gateway that connects the market to the user and promotes productivity. 

With its help the production cycle increases. Digital marketing, content marketing, other websites like competitor websites, similar websites, review websites etc are important for landing page. Marketing strategy, competitive analysis, data analysis, core web vitals etc are other important elements.

Due to increasing globalization and digitization, digital devices have increased a lot, but the most prominent among them is the smartphone, whose consumption and utility is very high. 

The mobile version of the website is primary, through this your landing page can be indexed and ranked. For this, it is necessary that it meets the goals of mobile supported, user friendly, user compatibility, satisfaction, user interface, user experience, mobile support, core web page, page speed, core web vital, easy navigation, mobile optimization, website management, website security, user credibility and trustability etc. 

Responsive Design: 

The website should adapt to different screen sizes using CSS media queries. This is very important because different types of smartphones have come whose resolution desktop screen front sizes are different. It is very important to ensure that the website supports all types of smartphone set resolutions. Use consistent cached data and meta tags in all versions. For example, optimize images with WebP, AVIF, etc. Webflow, Google Web Designer, BrowserStack, Figma, Adobe XD, Leadpages etc are important responsive design tools. These tools help in drag-and-drop responsive design, integrate with analytics, CRM and SEO tools, responsive constraints and components, one-click resizing for multiple platforms, visual tools to create responsive ads, compatible with Google Ads and Display Network, marketing integrations with CRM, Analytics, Email, live and automated testing etc give important information.

Mobile Friendly: 

Easy navigation, clickable buttons, can match content on desktop and mobile, primary content should be displayed in the same format in both versions, To create a mobile friendly website, you can plan the user interface and user experience like vertical scroll bar, horizontal scroll bar, zoom in-zoom out, media site share etc, the coding of the website should be well organized, light coding should be used. Do not use heavy JavaScript and CSS as it causes buffering in the website. The website should provide features like load balancing, lazy loading, etc.

It is very important to verify and monitor the mobile version. It is very important to check and troubleshoot indexing errors, crawl issues and mobile usability issues, URL inspection, page outlook, content overview, etc. For this, we can use important tools like Google Search Console, Screaming Frog, IndexMeNow, PageSpeed ​​Insights, Surfer SEO, GTmetrix, Ubersuggest, etc. These tools provide important information about page audit, keyword suggestions, traffic and backlink data, speed metrics, performance score, engagement time, bounce rate, crawl, index, mobile usability, enhancements, etc.

Use proper <noscript> fallback for important content. All versions of your site should be properly redirected to the secure mobile version. Okta, Azure Active Directory, Google Identity, etc. are important SSO and identity management tools. Pingdom, Datadog, Solarwinds, etc are important networking tools.  Use HTTPs as it prioritizes crawlable sites.

Content Delivery Network (CDN):

It can be used to manage the content inside the website. This saves the important content on the local service and as soon as the user visits the website, he gets the content through the server. 

Core Web Vitals: 

Google assesses user experience through key metrics. Largest Contentful Paint, First Input Delay, Cumulative Layout Shift, etc. are important parameters. WebPageTest.org, GTmetrix, Lighthouse, Google Search Console, Google PageSpeed ​​Insights, etc are important tools that assess and analyze web page load, web page speed, web page shifting speed, content load, etc.