Minimum Viable Product (MVP):
This is a product version that needs to demonstrate market assumptions, policies and useful approach for use.
With the help of digital marketing, content marketing and various platforms like similar websites, competitor websites, review websites, recommendation websites etc, we can improve the product reputation, branding, promotion etc.
Capital is very important for any business and work. Investors invest their capital only when we provide user-friendly features that promote user interface and smooth functionality.
The biggest contribution in this is of the research and development team. The prototype of the new feature of the product is tested and analyzed to prove its usefulness to the user and the market. When the features of the product increase the user's connectivity to the product, he is interested in taking the product.
Investors invest in a product only when that product proves to be a revenue generating model for them. The features of the product should work to strengthen the production cycle. New features are added to the product to make it creative and innovative. For this, market strategy, marketing goals, market analysis and competitive analysis are very important.
It is very important that the feature we are bringing defines the problem and solves it. This feature should be simple, easy and focused on the main value, which is used in real life and is validated with the data. Its main goal is to increase scalability.
Prototype testing:
It is very important that your feature works safely. For this, you collect user data, reviews given by them, recommendations, suggestions, preferences, tests etc. and prepare criteria to establish all these features in the above feature.
Prototype testing helps refine marketing ideas, ad creativity, landing pages, and campaign strategy while delivering a standard product to the end user. It also helps gather user feedback, measure design, and develop solutions to make informed decisions early in the development process.
Important tools are PlaybookUX, UserTesting, Loop11, Maze, Wynter, PickFu, SurveyMonkey, SurveyMonkey, Figma, Adobe XD, etc. These tools provide information about creative and ad prototype testing, landing page and funnel prototype testing, campaign and concept testing, integrated design + testing platform, etc.
Prototype model:
It is very important that you work on different models of the same line of feature. Out of these models, select the model which has the highest quality and provides high compatibility, comfort, simplicity and ease to the user.
For this, you can use the following methods. We can test the model by pre-order, sign up, free testing, free trial, survey, feedback etc. Google Analytics 4, HubSpot, Mixpanel, Amplitude, Brandwatch, etc. are important tools for the standard prototyping model.
Cost Analysis:
Cost analysis is very important in prototyping. It is very important to know the impact of the introduction of new features on the cost of the product. The product to be marketed should be decided on the basis of user cost, reliable cost efficiency, user adaptability, user friendliness and user ease.
Per capita analysis:
Investors definitely look at how many resources you have used to bring a new version or feature and this shows what your burn ratio is i.e. how much of your resources like man money material method market etc. have you used to bring something new in your product.
The better version and feature you bring in less resources, the more investors will be interested in your product and the more resources you spend in bringing features, it will also affect the price of your product. This will have a huge impact on your revenue and your profit margin will also be less.
The more a product’s search volume and brand volume increases in the market, the more interaction it will be able to establish with users.
Investors look at the following things like product overview, product design, product fulfillment, user demand, similar products or competing products and what is different, comparison of your product with your competitors, parameters like quality, quantity, composition, effectiveness, ease, convenience, compatibility, user friendliness etc are compared.
Leave Comment