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How to Build a Scalable Tech Stack for Your Startup

How to Build a Scalable Tech Stack for Your Startup

Jay Jetwani 383 05-Jun-2025

Tech Stack: 

Your resources and technology work to connect all the important points to start a startup. Technology that helps you in your startup. 

Due to artificial intelligence and growing technology, startups, entrepreneurs, businessmen and the market are getting a lot of support with the help of digital marketing and content marketing.

Launch Period:

 To start any startup, we must know its launch period. There are two types of stages of a startup, pre-stage and post-stage. 

1. Pre-stage: 

Under this, thought is given to create the value of the product and services and about promotion. Work is done about the unique selling price of the product and services and its market price, brand value, search volume, target audience, etc. Under this, management and work is done for setup, maintenance, financial stability, funding, stakeholders, etc. 

2. Post-stage: 

Under this, the brand value of the product and services is set. Now work is done on the goodwill of the brand.

Many types of market research, data analytics, competitive analysis, marketing strategies, marketing goals etc. are set. The production cycle of the product and services and the revenue generation system are created.

Google URL shortener, Google Analytics, YouTube Analytics, author statistics, Admod, Google Digital Garage, Google Cloud Platform, Google Surveys, Google Shopping Campaigns, Google Web Designer etc are important tools.

Structure: 

What are the qualities of the product and services and how they are useful to the user and to make the user aware of the product, many important steps are taken like networking, word of mouth publicity, meetings, print publications, cold calls, print, trade shows, webinars, social media, seminars, phone and video, blogs, online publications, emails, online advertising, groups and conferences etc. Marketing strategies are used. 

Business Loop: 

Under this, we have to setup all the activities of the business, accomplish the goals like planning, staffing, organizing, controlling, directing etc.  The focus is on productivity and connectivity is created between the user and the product and then the product is given to the user and revenue is generated from it, then after that an automatic loop is created under which planning of startup development and personal and startup growth is done by generating revenue from production and production.

Google Ads, Google Search Console, Google Analytics, Gmail, Google Adsense, Maps, Google Trends, Google Awards Keyword Planner, Google Tag Manager, Google My Business, Google Merchant Center, etc. are important tools. 

Connectivity: 

Various techniques and tools of content marketing and digital marketing are used to connect the user. Buffer, Sprout Social, SocialBee, Hootsuite, Intercom, Google Analytics, Crazy Egg, Google Ads, BuzzStream, etc. are important tools. These tools provide information about scheduling and publishing, customer relationship management, category-based posting, publishing, analytics and monitoring, website traffic and user behavior, etc. 

Security: 

It is very important to provide security to user data and it is very important to maintain the performance and functionality of the website.

It is very important to provide website security, email security, and product security to the user. By this, we can make the online customer experience better and safer. 

You can use cloud servers like AWS, Azure, Google Cloud, etc. which help in saving and retrieving large amounts of data. Pingdom, Datadog, Solarwinds, etc. are network monitoring tools.

OneTrust, Termly, CookieBot, TrustArc, Cloudflare, Sucuri, Google reCAPTCHA, ClickSize, etc. determine user security, security policy, privacy, etc. For security, password managers can provide two-way verification, regular updates, phishing protection, etc.


Updated 05-Jun-2025
Jay Jetwani

Content Writing

I bring a diverse skill set with proven experience in Content writing ,Digital Marketing, Computer Networking, and Customer Support, along with a strong background as an International Sales Executive, specializing in B2B sales.

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