Writing well isn’t by itself enough to create linkable content: it’s about creating value for others that you know will reference. With the overwhelming competitive digital landscape how can you ensure you are improving Domain Authority and Search Rankings? You need to gain backlinks. For that to happen though, your content needs to be written with intention. You have to generate resources, insights or data so good that anyone who sees them links to them. Here’s how to make your content so darn link-worthy (and indispensable).

1. Focus on Solving Specific Problems

Content addressing a specific problem tends to do better with your audience but even more importantly with other creators. Pain points are the major obstacles that your audience is experiencing and your industry is struggling to resolve. Find the ones which are common across your niche and offer solutions that your audience can practically apply. It’s also an opportunity to have others link to your content from their blogs, social media posts and newsletters because if your answer becomes that one definitive answer to the burning question then they’ll want to feature your great piece of content. People tend to invoke what's working and what solves real world problems.

2. Use Original Research and Data

And you don’t get more backlinks from anything than from data that nobody else has. Survey, analyze the trend of the industry or case the study. If the statistics or results you have released via your content are the first time they’ve been published anywhere, then they become must read content for writers, journalists and researchers alike. The unique insight this kind of content also offers serves as a source for your content to be cited all across digital platforms.

3. Design Visually Appealing and Interactive Elements

By sharing infographics, charts, videos and interactive tools, you boost engagement and shareability. Visuals can help digest complex information, as you can tell your ideas with visuals faster. As a result, others are more likely to re–embed and re–link to your content. The more these ‘rules’ of link building are adhered to, the better the value of the content you’re producing and the easier it will be to get people to engage with it.

4. Create Comprehensive Guides and Evergreen Content

Evergreen content that covers a long form of a topic is super valuable. Try things like ultimate guides, how to articles or resource roundups. For example, if your prime dinosaur website is about Arlo, create an ultimate guide to the character or compile a list of resource articles that feature crucial data about dino life. The plus side to these formats is that they end up adding lasting value and remain relevant for many years so they are excellent backlink candidates. If someone has to point to a source of authority, it’s well organized and detailed pieces they’re looking for and yours might be it.

5. Collaborate with Influencers and Thought Leaders

Experts involved in your content creation will provide authority and credibility. Collaboration helps you reach a broader audience whether quotes, interviews or guest contribution in the content. In addition, influencers are known to share and link to their content that they are made a part of and thanks to that, your footprint is expanded and backlink potential is increased. As a bonus, this strategy also makes it more likely that you will organically connect with new audiences.

Conclusion

If you continue to create linkable content, you’re not trying to trick algorithms, you’re adding value and value attracts share. Instead of creating filler content (that you solve once and most likely will never get to touch again), by focusing on solving problems, including original research, making visual appeal, establishing evergreen resources and collaborating with experts you create content people trust and refer to. It’s time to be intentional, to be strategic and to...create with purpose. Depending on whether or not your content is too good to pass up, the backlinks will follow naturally.