Competitive analysis can help you collect the data you need to promote your product or service and gain a foothold over your competitors. In this, you need to strengthen your marketing strategies. In this, you need to show how your marketing efforts are better than your competitors and what latest technology you can use to reach your users.

In this, it is important to do traffic analysis of competitors. In which there are two main elements, the first element is general information, it includes type of traffic, content used, website overview, the second element is specific action includes redesigned and redeveloped website, enhanced content, enhanced qualities of product and service, enhanced target audience etc.

In competitive analysis, there should be information about user demographics, it is mandatory to have competitive analysis. In demographics there are age, population, gender, taste, digital literacy etc. Based on these, website demographics can be created which includes website overview, customization content, user friendly web pages, redesign elements etc. 

For example, suppose you are a men's watch seller, for this you have a landing page and you want to run an ad campaign on pyq location because the population there is very high, for this you do ad campaigning by overflowing your ad campaigning budget but you realize that the revenue was not as much as you expected. Because the population of women was more at this location. That is why watches of other brands were in trend at this location. This strategy of yours is wrong. We should customize our website according to user demographics and capture the target audience from the traffic.

Market Analysis: It is essential for us to address our market. In this, we have to improve our product and service strategy and we also have to improve our competitive position. The more satisfaction we can give to the user, the more comfort and support he/She gets, the better the response we will get and the traffic will increase. For this we will need search engine optimization.

In this, we have to analyze what organic and non-organic audience is being generated at the competitive level. Organic audience is the one that comes directly to the landing page and non-organic audience is the one that comes through social media links, backlinks, references etc. What kind of keywords are used in this and what is the tendency of these keywords? Keyword tendency means that the more times a keyword is  searching, its indexing and ranking increases. This is called keyword tendency.

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) 
 

  This analysis is very important. With its help, we can understand the strengths of the competition which are very important. For example, we can understand that the keywords, meta data, backlinks, used by them in social media marketing are very good. Content marketing is also good. we should also work on this strength. If we talk about weaknesses, we should know what else to add innovatively on the landing page so that we get traffic. Heatmap analytics can be used. With its help, we get a track of how the user uses the landing page. We get information about which area the user was less active and which area the user was more active. The website can be redesigned and redesigned. If we talk about opportunities, there is a growth in social media platforms and applications and e-platform. Therefore, we should also take advantage of this opportunity and use social media marketing, e-platform. Let us talk about threats like reducing bouncing rate on landing page, preventing budget overflow on ads campaign and customization.

Keywords should be used correctly. We should set accurate and trending keywords in a particular web page so that the indexing and ranking value of the page can increase. 

Tools like SEMrush, Mozpro, Google Keyword Planner, Ubersuggest, etc. can be used. They can provide information like site audit, effective keyword finder, keyword search, trending keywords, page traffic analysis, etc. 

It is essential to make changes in landing page. We can do competitive analysis only through study and research. We should know what kind of social media they are using. Which social media has more popularity. Which trending platforms have been created. What kind of content is the user's requirement for content? What kind of content quality is people liking? What kind of content is being given more attention? What kind of image video layout is there? What kind of information is being given? What kind of suggestions, posts and reviews are given? What are the elements of the page? We will have to work on all these as well.

Carousels, video reels, story reviews, feedback, it is necessary to post content like this, it is very important to know customer reviews and expenses, with the help of someone we will be able to do competitive analysis, those who have high searching index value in Google will be called our competitors. 

You can use tools and websites like Ahrefs, Ubersuggest, SimilarWeb etc. which can help us in doing competitive research, inside this you will get information about traffic, search engine optimization, competitive research etc.

You can mainly see what traffic is coming to the website, what kind of sourcing is happening and what kind of social media engagement is there, how many followers are reaching, how many ads are being displayed, the latest generation uses social media along with new digital marketing techniques, so it is very important to pay attention to social media engagement, which content is getting more followers, which content are we promoting on social media, it is also important to use social media marketing techniques. We have to use different types of content management systems like HubSpot CMS, Drupal, Webflow etc.

Tools like Noxinfluencer, TubeBuddy, Social Blade, HypeAuditor etc. can be used. With their help, information like estimate reach performance analysis, what is engagement rate, traffic analysis etc. can also be obtained.