Content is important for a website and a blog. It can contain written content such as website content, blog content or ebooks, etc. If we talk about visual content, it can be images, graphics or infographics, and if we talk about audio-video content, it can be video, live chat, Al AI-based chat.

Content marketing is a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience.

For creating high-quality content, the most important thing is metadata for your blog and website, like tags, description, title, and keywords. Keywords are in demand by people, you can run product ads on them by taking sponsorship. There are also occasions on it you can use high-demand and high-trend keywords. Keywords can also be based on festivals. It is essential to know about keyword density, how many times this keyword has been used and where this keyword is being used. 

You can use different types of techniques to create high-quality content, there are quizzes, competitions, case studies, product features, reviews, interactive events, ebooks, articles, ratings, guides, trends, press release reports, etc.

You can use various tools to create high-quality content. writing tools (ChatGPT, Jasper, etc.) Image and video tools( Canvas, Filmora, Kinemaster, Adobe Photoshop, etc.) To know how we can use themes with customized or free templates, Gooyaabi Templates provides us with HTML templates and design plans with various features.

Social media marketing can be used in e-marketing and digital marketing. Social media marketing has become more popular for both Practitioners and Researchers. Social media is the best way to promote content. The engagement rate of content increases on social media sites, and we can get good traffic from it, and content can also be promoted. With the help of social media, we can engage and increase traffic on our landing page. Make the best use of social media platforms like a Facebook page and, Instagram page for promotional activities.

We can use ads to promote and enrich our content. Through this, we will receive CPC value. This means cost per click. Your ad will be delivered to the desired audience and a record of the ads viewed and clicked by them will be kept. For this, we can use Google Ad Manager. Ad Manager helps to manage the ads. It is an advertising platform. It helps to manage campaigns and maintain ads and create ads. With its help, you can take decisive decisions regarding the target audience, the budget set by it, the ad displayed to the target audience, the conversion rate and its related strategies.

To reach the content to a good target audience, we can use Google Ads. it is an advertising platform.

Steps given for Google Ads

1. Search ads
2. Create a campaign
3. Pick the right keyword 
4. Write great text Ads
5. Tracks Your Goal
6. Review your performance

 

Types of ads 

1. Infeed Ads: 

These are ads displayed with the content of social media

2. Recommended widget: 

Often on social media websites, you find it written that "you can also see this" or "you will also like this"; in this way, ads are called recommended widget ads

3. Paid search: 

This ad goes to the search engine when a user uses keywords to search for something.

4. In ads to native ads: 

Its layout looks quite similar to the website, and it is useful for highlighting the content.

 

Type of campaign

1. Search campaign: 

This campaign is such that whenever a user searches for something, it matches it with the keyword and shows the ad regarding it.

2. Display: 

In this type of campaign, we are presented with the data in the form of an image or an infographic according to the searched keyword.

3. Shopping: 

This type of ad is called a shopping ad, which is famous for e-commerce and contains information about the price, product name and product.

4. Application Ads: 

In this type of campaign, online ads are shown through applications in mobile apps.

5. Video: 

In this type of campaign, video is used, and video ads are shown.

For promotions, we have to learn audience targeting 

1. Affinity Groups related to a specific topic 
2. Custom Affinity: Selecting selective audiences from groups related to a specific topic
3. Custom intent Remarketing: Working to promote purchase intent
4. Connecting audiences related to demographic area, location and area

If we know about promotion, then there are 2 media in digital marketing, one is online and the other is offline. Online medium includes social media, webinar, video, blog, online publication, email, online ad, group/conference, etc. If we know about offline, then it includes networking marketing, speaking, meeting, print publication, direct mail, cold call, print, ad, trade show, etc.

 For promotion, we can use popular media like Facebook, Twitter, LinkedIn, Viber, Vine, Google+, YouTube, Pinterest, Delicious, Instagram, Tumblr, Flickr, etc.

We have to learn about online reputation management and how we can create an online image of ourselves so that the user can recognize us. Creating a digital image is essential. For this, you can use various things like blog posts, review sites, forums, press releases, social media, and competitor websites, using these you can create an online reputation for yourself. This is the process of knowing whether your business is improving or not and whether your business and brand maintain a good standing or not.

To understand how important online reputation management is, for example, 70% of customer visitors check reviews and feedback. If your reviews and feedback are good, they will give you business and know about you. If your reviews and feedback are bad, they will change their mindset and will not give you business.

We have to learn lead generation under promotions, this is also of two types, cold lead generation and left lead generation. Cold lead is generated in which the user does not contact us, we try to make a new contact with him, for this you can use various things like email outreach, cold calling, social media engage etc. and left lead generation is where the customer has contacted you and has information about your products and services, for them you can use various types of things like email marketing, content marketing, webinar, engaging ad etc.

 

Email Marketing

This is a process of promotion in which email can be sent to the user with the help of images, for example, you can use a famous email marketing tool, Mailchimp. Some other famous tools for email marketing that you can use are MailerLite, ConvertKit, Drip, Keap, and AWeber. OptinChat is a new tool that collects email IDs from driver chat. It gives the option of a user interface so that it can collect the email ID of the user.

 

 Steps of Email Marketing

• Define Customer Presence and Objective
• Create Segments
• Acquire Customer Data
• Natural and Segment Leads
• Analyse Data and Optimize Campaigning

 

Process of Email Marketing

Drive Traffic to Your Landing Page: 

Using your creative content writing, you can send promotional emails that will contain the URL of your landing page, with the help of which visitors can visit your landing page.

Offer and Free Gift:

For more creativity, you can increase your visitors and your traffic by using discount coupons, free vouchers, free gifts, bumper offers etc. with promotions.

Collect Email Address:

You can collect email IDs from visitors by looking at the contact forms and Google Form options inside the landing page. In which you can send your promotional images.

Fall Drop with Project with Build Relationship:

You can share your business idea and business-related content inside the email ID, which will give more and more users information about your business.

 For email marketing, you have to pay attention to some things, like you cannot send more than 6 promotional images to a single person. According to cybercrime prevention laws, it is mandatory to provide an unsubscribe option at the bottom of the mail so that the user can unsubscribe from you whenever they want. When we break the ethics of email marketing and send emails to an unknown person, it is called hunting, phishing, or data.

Through this tool, Free2sms, you can send promotional messages to the user through SMS and its regulations have been set by the Telecom Regulatory Authority of India, in which you can send promotional SMS only from 9:00 am to 9:00 pm. If you do not follow this rule, then you will be debarred from working with this tool. You can send this promotional message only to those who are in the non do not disturb category. If the user uses the service of do not disturb, that is, he is in the do not disturb category, then you cannot send him a message, and he will not receive your promotional message. In this, you can set your sender ID as only 6 alphabets, which is also a criterion set by the Telecom Regulatory Authority of India.

You can apply email marketing techniques for creating and managing emails, managing mailing lists and crafting newsletters. You can monitor the performance of your website or blogs by using various tools for them. One of the best tools is Google Analytics. You can analyse the data so that you can create better content. You can make continuous improvements by using marketing strategies in it. In this, you have to use various channels to solve their inquiries and queries and solve issues effectively.  Make better use of digital tools, Track and manage customer interactions, enhance service delivery, Analyze customer feedback and identify new trends and areas that need improvement. Make the best contribution in process optimization, Focus on customer satisfaction and operational efficiency. Maintain up-to-date knowledge about the product and the service that is being provided to the customer on a timely basis.