If your website is not ranking on the first page of Google search, then you are missing out on a huge amount of organic traffic and potential customers. To further understand the factors behind the ranks that sites get, it is crucial to see that it involves many elements ranging from the arrangement of the site to even the quality of its contents. These days, most companies dedicate considerable amounts of time and money into their websites but fail to rank high. The good news? I wish to point out that most ranking issues are usually caused by certain reasons and these can always be solved. The following are the five major causes of failure to rank and how to deal with them.

Poor On-Page SEO Optimization

On-page SEO acts as a fundamental rule that determines your rankings. Since your title tags, meta descriptions, headers, and the main content do not contain relevant keywords, search engines will not know what your web page is about. It is vital to choose one focused keyword for each page, organize text with the help of headings (H1 for title, H2 for subheadings), and insert images and their descriptions. Links from one internal content to another provides the search engines with fast ways of crawling and indexing your pages.

Low-Quality or Thin Content

Google prefers highly informative and relevant articles that provide all the needed information regarding the topic in question. Articles that contain less than 500 words, articles that are copies from other sources, and articles that are compiled from less researched basic information will not rank well. Article may be considered high rank if it is more than 1,500 words long, if it has an idea of the author's own and contributes something valuable. Reinforce/revise the content giving it modern information, incorporate additional media and make the text interesting and easy to comprehend. To achieve higher positions content should be able to solve problems that cannot be addressed by competing webpage.

Slow Website Speed & Poor Mobile Experience

Page speed has a direct correlation with rankings and the experience of the user that is using the website. As we have observed, those Websites which are taking more than 3 seconds to load are likely to have high bounce rates. Google cares much about mobile environment since most searches happen on mobile devices. To reduce the load speed, it must optimize images by compress them without decreasing its quality, minimize the code, use browser cache, and deploy content delivery network (CDN). The last requirement is the web design must be responsive and should be approved by the Google’s Mobile-Friendly Testing Tool. Quick loading of sites entices the visitors and similarly fulfils the criteria of the search engines.

Weak or No Backlink Profile

The links from other trusted websites are a kind of endorsement to Google. Without quality inbound links, your site lacks authority in its niche. Written contents should be created for link earning through guest blogging, sharing valuable resources (studies, tools, infographics), PR. Avoid link farming – Google frowns at such kinds of links. Link quality is much more important than link quantity. If you have links from the leaders of the industry then it is much better than having hundreds of links from the directories. In going for such content marketing for a particular website, it incorporates organic links in the long run.

Ignoring Technical SEO Issues

Some errors that can occur are technical in nature, which interfere with the possibility of Google to index a site. Such problems may be linked broken links, duplicate content, incorrect internal redirection, and the absence of the XML map. With the help of Google Search Console, you are able to locate the crawl errors, to work out the 404 pages and the issues with the proper canonicalization. The next important factor is site structure – clear and logical hierarchy of the web pages and clean URLs also influence the search engine. Compliance is a foundation that allows all other factors to be in place and acts as a base for the other, which is considered to be Technical SEO.

Conclusion 

SEO indicates that there are multiple elements involved when it comes to ranking well using google search engine. To begin, five key issues to address concerning the site include: enhancing on-site factors, developing extensive content, increasing the page’s speed, procuring quality backlinks, and fixing various technicalities. SEO is a continuous process – something effective now may require a change in the future due to some modifications in algorithms. It means that increasing your visibility will occur gradually if you pay regular attention and develop better analytical monitors. You should know that when you occupy a higher rank on the results page, you will attract more clients, more sales, and more growth of your business. This way, if implemented systematically, the standing of a website will improve gradually in the search engines.