Duplicate title tags are one of the SEO problems that can negatively impact the ranks of your website in search engines. Such issues arise when different pages end up having the same title, the search engines get confused as to which of the pages to display first hence low visibility. To establish efficiency of your site’s functions, identification of duplicate title tags as well as their elimination is of great concern. In this blog, we will learn how to identify duplicate title tags and look for a process to avoid them in the following section.

1. What Are Duplicate Title Tags?

Duplicate title tags are those cases where two or more than two web pages have the same or similar title tag. These are HTML forms that have the capability to define the title of the web page and are usually shown on the search engine results. In the simplest form, when the search engines come across two pages with similar titles, the wrong page will be indexed or the two pages will share the ranking score. In most cases, this issue arises as an effect of technical difficulties, issues with chosen CMS capabilities, or when the content is being produced. Investing time and effort at it is crucial if one wants to have any form of health in SEO.

2. Why Are Duplicate Title Tags Problematic?

This is so because various search engines are left in the dark trying to understand which of the two pages is most appropriate for a given keyword. This may also result to a low ranking, low organic traffic, and the ability to attract users. Furthermore, having multiple titles for the same page leads to users’ confusion because it becomes challenging to distinguish between different pages. Consequently, a search functionality problem can directly affect the websites’ key business activity – selling products – by providing customers with difficulties in finding the intended product pages.

3. How to Find Duplicate Title Tags

Beware that Google Search Console, Screaming Frog or SEMrush can also be useful in detecting whether there are some titles that have been repeated on your website. These tools, that crawl your website, underline pages sharing or having similar titles as the specified one. Google Search Console keeps indexing problems such as duplicate titles in the “Coverage” report that you can access from the main panel. Screaming Frog has a detailed report of all titles on your site established by showing the number that follows the recommended length, duplicated, or missing title tags, among others. Using the above tools, it is possible to check your website often and fix duplicate entries as soon as possible.

4. How to Fix Duplicate Title Tags

Making modifications to the title tags involves providing a unique title for each of the pages available in the website. The first step in determining the eligibility of the duplicate pages is to evaluate their content and to determine their main function. It is also important to incorporate relevant keywords into the page and each title without the keyword stuffing and each title must correspond to the content of that particular page. For websites related to business, provide product names or, at least, the type or category of items you plan on selling or listing online. If it is caused by technicalities such as pagination, session ID, etc., consult your development team for the use of canonical tags or changes to the CMS.

5. Best Practices to Avoid Duplicate Title Tags

Preventing such an occurrence poses a challenge, and one has to adopt some measures in order to avoid generating similar title tags for similar web pages. For your web pages, it is recommended to apply a proper title with the help of a specific checklist; more specifically, make sure that your CMS has set up parameters for automatic generation of unique titles. To avoid having duplicate content in your website, ensure you audit it using SEO frequently in order to identify the problems at an early stage. For dynamic websites, set canonical tags for a correct identification of the desired record version. To successfully optimize your page, teach your content creation team to use unique and well-optimized titles for every written page. To be precise, the following guidelines define the ways in which you can keep your site clean and increase its SEO ranking.

Conclusion

Duplicate title tags or duplicate tags are often hidden behind the scenes and can cause much harm to your website. So, to be able to comprehend what they are, why they are sensitive, and how one can locate and rectify some of them, one will be in a better position to enhance SERP status of his or her website in addition to improving the experience value to users. This can be prevented with regular audits, unique title, or technical change. Take these steps today that will help you make your website relevant to the relevant search strings, thus, providing your visitors with the value they need.