Today, even brick-and-mortar stores that don't engage in e-commerce need to have an online presence if they want to succeed. With so many website design tools at your disposal, building a website isn't very challenging. Regardless of the software you select, keep these design tenets in mind.
Make your website mobile-friendly
For a website to be successful, it must be mobile-responsive. In addition to spending more than five hours a day on their phones, American adults spend more than one-third of their time shopping entirely online. It goes without saying that the mobile website for your company must provide a satisfying user experience.
If visitors to your website find it challenging to read or use on a mobile device, they might just leave and visit a competitor. A poor mobile user experience also lowers your website's search engine ranks, which makes it more challenging for users to find through a Google search, which takes us to our following issue.
Make it simple to locate
You need a domain name that either rhymes with the name of your firm or in some way describes it. Even more than one domain can point to the webpage. In order to increase traffic to your website, you must implement technical SEO best practices, keyword research, content marketing, and paid advertising campaigns.
Your contact information should be placed above the fold
Put your contact information where customers can readily find it if the success of your business depends on customers being able to reach you or your sales staff.
In order to avoid visitors having to look for a phone number or address in order to contact the business, David Brown, CEO of Web.com, suggested that your contact information should be readily available, preferably at the top of the homepage.
Put your social media links in the website header or footer so that visitors may easily find them if you use social media to engage with them.
Make the navigation simple
Weebly co-founder and chief product officer Dan Veltri suggests keeping your top-level navigation menu to five distinct tabs with relevant sites arranged beneath them. Additionally, no matter where your viewers land on your page, you should provide a direct path back to the main page. A Google search will frequently direct your reader to a page other than the homepage of your website.
Keep your pages organized
The Missouri School of Journalism's associate professor of strategic communication, Paul Bolls, asserted that readers must be able to contextualize information. When a website contains too much information, the mind becomes overloaded and is unable to remember the new knowledge.
Ensure the accuracy
It should go without saying that incorrect information will turn off customers, whether it be a wrong number, out-of-date product information, or basic grammatical mistakes. In addition to checking each page for errors before publishing, you should also do so on a regular basis, especially after making changes elsewhere.
Be mindful of the requirement for speed
88.5% of website visitors will leave a page that loads slowly, according to a research by the digital marketing firm Akamai. Additionally, nearly 70% of online buyers' purchasing decisions are influenced by how long it takes a webpage to load.
Use a website host that can handle your bandwidth needs, maintain your software updated, and optimize your videos and photos for speedy downloads to ensure that your website performs smoothly.