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10 Quora Marketing Strategies and Tips

10 Quora Marketing Strategies and Tips

HARIDHA P 128 15-Nov-2022

Since its debut in 2009, Quora, the user-friendly question-and-answer platform with a social network foundation, has grown significantly. The website, which was started by a Facebook CTO, has already attracted top executives, journalists, business executives, including entrepreneurs who are all willing to provide free responses to a diverse variety of queries. With a comprehensive listing and an incentive to stay in touch with a network of people, the internet is filled with crowd-sourced queries.

1. Find fresh topics to discuss.

Going to your area of expertise, finding the unanswered question that has the most followers, and presuming that you have an opinion on it, writing an answer to it, using it as inspiration or the meat for your blog post, is pretty much the perfect technique to overcome writer's block for your blog.

2. Establish communication channels.

'My advice on how to connect with a tech rockstar is to follow them on Quora and start answering the questions that you are told that they are following. I'm not recommending people to start conducting their business development and cold calling via Quora; in fact, it's a bad idea. I would only advise sending them a direct message if they ultimately decide to 'like' your response or leave a comment on it. You'd be astonished at the wonderful folks you'll interact with offline if you do so in a courteous manner. I experienced it with one of The Huffington Post's co-founders. '

3. Improve communication abilities.

In all honesty, I can't claim that using Quora has made it easier for me to network or acquire new clients. My interactions with Quora have been more beneficial for me in terms of honing my own communication skills. It has made it easier for me to judge answers that are succinct and direct rather than rambling.

This occurs both in my own assessment of queries and answers and in the comments I receive from the community. Like writing a blog post or tweeting, this ongoing assessment of 'what works and why' helps me communicate better, which is useful given that I work in communications.

4. Avoid self-promotion.

The key to establishing your reputation on Quora is to respond to questions in which you are highly knowledgeable. You may begin by focusing on your own business, which is certainly an area in which you have experience. The next step is to consider the industry your business operates in and respond to inquiries about that industry. Keep in mind that answering a particular question as well as possible is the main goal of Quora—not self-promotion. By supporting the Quora community, you may grow your business on the site. They'll eventually become aware of you and, ideally, begin using your services.'

5. Pose insightful queries

Answers are not as vital as questions. The way Quora operates fosters competition and pushes users to ask the finest questions as well as give the best answers. Picasso reportedly claimed that since computers only offer solutions, they are useless.

6. The usefulness of Quora

The usefulness of Quora lies in the requirement that you ask a good, engaging, or intriguing topic in order to receive responses from all of the other users. Just that is a big part of the job I do with business owners: concentrate on asking the proper questions, and the solutions will show themselves. Knowing the primary issues influencing a company or a business leader's firm gives them a significant advantage.

7. Watch and participate

'For instance, using Google alerts with the keyword 'Quora jess3' will instantly and cost-free send me emails mentioning (my business) Jess3. Start threads in the areas where you sell your expertise and participate often. Participate in the discussions taking on in your field. You establish your company's reputation on Quora in this way. A Google alert for mentions of your competitors on Quora can also be a good idea. In general, you should be aware of what your competitors, partners, and everyone else in your sector are saying. The current version of Wikipedia is on Quora. Any time a company's name is mentioned, a response is required.'

8. Carrying out market research

Finding information on subjects and inquiries that are now on my potential clients' minds is simple. Quora excels in this regard as a tool for market research. I can quietly promote whatever I'm working on when I can add value to a question, whether it be through an informed response or a suggestion to improve the topic itself. From a marketing standpoint, Quora is about establishing credibility on a subject and forming connections with users who have similar interests through repeated questions. It resembles other types of web marketing in certain ways.

9. Demonstrate your worth.

 This entails giving insightful responses and brushing up on Quora legends like The Scobelizer. Learn to identify and stay away from 'stupid neighbourhoods.' There is very little return on posting there. If your sarcasm gland is readily triggered, try your hardest to resist the urge to troll the ignorant areas. You will only get expelled for this. The coolest students will probably still ignore you, so make friends with other rookies by 'following' them so that you have someone to chat to. Finally, be aware of and grateful for the fact that Quora is a terrific platform for meeting intriguing individuals.'

10. Try not to oversell yourself

Put information about what you are working on, what you own, etc. in your bio or biography, but don't try to pitch your website or product unless there is a specific circumstance when it provides value. Determine how you can contribute to the community. Answer inquiries that are pertinent to your area of expertise and that you have a distinctive viewpoint that can bring value and assist the community (based on your experience). Don't be scared to promote your goods or services, but only when doing so adds value. The golden rule is to add value by providing the questioners with a thoughtful and practical response.'


A passionate writer, blogger, language trainer, co-author of the book 'Irenic' and an enthusiastic learner. Interest includes travelling places and exploring.

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