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9 Best B2B Marketing Strategies & Examples

9 Best B2B Marketing Strategies & Examples

HARIDHA P384 11-Nov-2022

The most effective overall method for B2B marketing

The most effective ways to implement evergreen B2B marketing tactics will alter a little bit each year as the workforce changes, new trends emerge from the epidemic, and key platforms make (significant) changes (see ya, cookies). Following are some general strategies to use in light of recent news.

Speak to millennials

Millennials will make up 75% of the workforce worldwide by 2025. In their organizations, 73% of millennials are involved in making decisions about the purchases of goods or services, and 30% of them make all the decisions, according to Merit's B2B Millennials Report.

Use a B2C strategy

The distinctions between B2B and B2C marketing are becoming more hazy. This is because B2B buyers are increasingly more likely to be millennials and because the internet market is becoming more competitive. In fact, 80% of B2B buyers now anticipate a B2C experience, according to Foleon's 2021 B2B Buyer Insights Report.

B2C strategies are required in order to distinguish out from the competition and appeal to millennials, such as:

B2C strategies are required in order to distinguish out from the competition and appeal to millennials, such as:

  • Personalization (in more than just emails) (in more than just emails).
  • Aesthetic marketing (more on that here).
  • Simple access (to educational content and self-service).

3. Take into account a lengthier buying cycle

B2B marketing is well known for typically having a lengthier buying cycle than B2C marketing. However, a McKinsey report released near the end of 2020 found that since the pandemic, the purchase cycle for B2B enterprises has grown even longer.

4. Pay attention to first-party data

The privacy upgrade to iOS 14 and Google's eventual move away from cookies will make precision targeting more difficult. First-party data-friendly marketing efforts are crucial since identifying your audience is the key first step in all sorts of marketing (see, I told you I'd talk about these things).

5. Use AI to supplement your automation

Artificial intelligence (AI) and marketing automation are distinct concepts. Software for marketing automation is designed to make it easier for people to complete routine, easy jobs. This still needs designing routines around various circumstances and manually optimizing them using the data. However, AI makes predictions, suggests optimizations, and applies them dynamically by using data to emulate human intellect and reasoning.

By combining automation and artificial intelligence, you can profit from both worlds: you may recommend and modify the automation using data-driven insights in addition to the efficiency and time-saving advantages of automation.

6. Use a keyword funnel for SEO

Having organic content that ranks at every stage of a B2B buyer's journey is crucial because these days' B2B buyers conduct such extensive research and are not yet ready to buy. By doing so, you not only assist their study but also maintain your relevance, demonstrate your subject-matter knowledge, and gain their trust.

The B2B SEO guide from Backlinko has a great overview of this tactic. They utilize a logistics services provider as an example.

7. Produce material for professional advancement

Despite the fact that you are a business selling to another firm, the buyer is still a distinct human with a particular position within the latter. They aren't the only ones looking online for solutions, either. Additionally, they are considering how to further their education, develop their skill sets, and progress their careers. Create career-related material to demonstrate your experience, interact with potential clients, and capitalize on a brand-new set of pertinent keywords.

8. Follow algorithmic changes

Although technical SEO is nothing new, its significance has increased over the past year as a result of new algorithm modifications. For instance,

With 100% mobile-first indexing, you must make sure Googlebot can access, render, and check your structured data among other things, as well as your mobile content.

You must enhance your Core Web Vitals with the page experience upgrade by decreasing javascript instructions, compressing pictures, enabling lazy loading, and more.

9. Infuse your adverts with emotion

There are so many publications out there that claim B2C marketing is based on logic while B2C is based on emotion. (We are even accountable for it.)

However, according to science, emotions have a role in every decision, including B2B purchasing decisions. Business decision-making committees still consist of people even though they spend more time deliberating possibilities and even have them.


Writing is my thing. I enjoy crafting blog posts, articles, and marketing materials that connect with readers. I want to entertain and leave a mark with every piece I create. Teaching English complements my writing work. It helps me understand language better and reach diverse audiences. I love empowering others to communicate confidently.

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