Artificial intelligence (AI) is a kind of an oxymoron, but it makes our society smarter by automating jobs, computing solutions, and boosting efficiencies. The stuff of science fiction, AI, now plays a more subtle role in our lives. 

It works in the background to improve the effectiveness of pay-per-click advertising, personalize websites, create content, predict behavior, and more. Marketers swiftly see the benefits of the technology, with Forbes reporting that 84 percent of marketing businesses are using or expanding their use of AI and machine learning in 2018.

Here's what you should know about these technologies and how they can help your business.

Chatbots 

A chatbot is a kind of software that can have conversations (or 'chat') using artificial intelligence to get responses. You have utilized a chatbot while searching for answers on a website. Chatbots can have either aural or textual discussions, typically on your computer screen as chat windows. Chatbots, often known as messenger bots, have been dubbed 2017's most acceptable new marketing medium.

A chatbot will not go into the world and market your company, and it's unlike any other marketing channel you've used in the past, such as advertising or emails. Chatbots can help buyers identify the things they're looking for by asking more specific inquiries that progress them along the sales funnel.

Content that is Predictive and Targeted

In addition to addressing queries via chatbots, AI may collect additional data about prospects and consumers, which can then be used to anticipate future behavior and produce more focused marketing. As previously indicated, that content could be delivered via a chatbot as dynamic content on a web page or email. This is because AI can assist in providing the correct email message at the right time by utilizing dynamic range and selecting that content based on previous customer behavior.

AI can intelligently identify the information most likely to appeal to a particular consumer and populate an email with that content by knowing which pages a customer visited, which blog posts they read, which emails they've interacted with, and more. Using 'churn prediction,' AI can predict when customers are disengaging from a brand, allowing them to give customized content that will appeal to and re-engage them.

Making Content

Marketers have identified content generation as one of the most challenging tasks since the inception of content marketing. Quality content will take time to create, and effective marketing necessitates much of it. AI can assist you by making some of that material for you. The content is articles with hundreds of words read as if written by a natural person. (You can read an article written by AI on AI here.) Or the created material might be more targeted, such as email subject lines and social media ads written in Persado's AI-derived language.

Image Recognition Software

Finally, picture recognition software can be used by organizations to improve the customer experience. Image recognition has been around for a while, and you've seen it when a buddy automatically tagged in a photo you posted on a network like Facebook. Image recognition software also aids in personalizing consumer interactions. 

Marketers Who Are Astute Keep Up with All Trends

Artificial intelligence has been entangled in our technologies and lives, making it simple for us to benefit as consumers. Marketers, on the other hand, must learn how to apply the benefits of AI to their employees to improve customer experiences, strengthen brand loyalty, and generate revenue. And AI is only one of many new tools, trends, and technology marketers must be aware of. As a result, Simple-learn provides a complete Digital Marketing certification course that trains marketers in eight different areas, including search engine optimization (SEO), email marketing, social media marketing, and more. The training will keep you and your entire team up to date and confident in the digital age.