The Denso Wave firm devised QR Codes in 1994 to track their automobile manufacturing process. That was the end of QR code usage. QR Codes, like NFC and RFID, were largely used for tracking products.
The following are some methods for correctly monitoring the performance of your marketing campaign using QR codes:
1. Send customers to a landing page or website
Scannable QR codes can direct you to a registration page or any other landing page/website. This eliminates the need to go through the procedure of accessing the website and traversing the page.
To correctly measure it, utilize a unique URL that corresponds to your QR code.
2. Call your company's phone number.
You will almost certainly engage and interact with a crowd during business conferences. If you utilize QR codes for your booth or station, interested business partners can simply scan the code to acquire your company information, such as your phone number.
3. Send an email
This is thrilling since the user will only receive the message after scanning the QR code. SMS marketing gains the most from sending messages using QR codes. It can be used for sales, user assistance, product updates on demand, and opt-in SMS registration.
4. Send an email
QR codes for sending emails, like sending messages, can enable you to read and monitor data for newsletters, email marketing, and email performance rates (e.g. open and bounce rates).
Aside from that, the user can continue reading the email on his mobile phone by scanning the QR code. As a result, you will be able to access your email from any platform.
5. Install applications
When you scan the QR code, it will take you to the app's download page and begin the download. Businesses have used their imagination to make their QR codes stand out. QR codes have been utilized in marketing campaigns for popular apps such as Angry Birds.
Furthermore, apps may incorporate QR codes to increase community participation. Snapchat and other social media apps have produced unique QR codes for their users to simply add people.
Spotify, for example, has lately released QR codes for their tracks. Users can now share or promote their music by scanning the QR code, and it will show on the other person's smartphone automatically.
6. Examine the company's location
If a website visitor wants to visit your office, they can do so by pulling out their phone and scanning the QR code on your website. Instead of manually searching for your business's address on online maps, the QR code may provide precise directions to your location.
7. Point customers in the direction of social media pages
For instance, if a person really enjoyed your product or service, they can follow your social media pages for future updates. They may even be eligible for a discount or promotion if they follow your social media accounts using the same QR code.
Businesses generally utilize QR codes for discounts and promotions, which is perhaps the most popular way to use QR codes. By supplying a unique QR code, the consumer can also access the receipt or menu on his phone.
With these considerations in mind, you may appropriately set up QR codes for your
marketing strategy as long as you include a clear call-to-action (CTA). Your QR code should not leave the user guessing what to do with it.
You can perform many tests on various devices and applications to see if the QR code is providing accurate consumer data. If the testing fails, the use of QR codes will be futile.