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How To Successfully Migrate A Website Without Hurting SEO Traffic

How To Successfully Migrate A Website Without Hurting SEO Traffic

Cuneiform Communication 569 22-Dec-2021

Branding is the most essential thing in today's time and having a personal brand showcases your authenticity. Digitalization has changed everything—marketing, advertising, designing, etc.

This is the age of the internet and you have to pace your business with digitalization. Google's revenue in the third quarter of 2021 amounted to a whopping 64.87 U.S. Dollars. The main source of income is advertisement through Google and its associated sites.

These advertisements are search engine optimized and help in the reach. Google is the most visited multi-platform site as of 2020. SEO plays a key role in this achievement.

If you are looking to market your business or build your business's online presence, then cuneiform—a digital marketing company will help you from drawing the square one to the end. It offers Google search engine optimization services too.

Also, an outdated, old website will not work either. Updating every 2-3 years is recommended by experts from the web designing field.

A simple redesign is good but in some cases, you have to migrate the website.

If your site needs any of these modifications, then your website needs to be migrated—

● Change of CMS platform

● Changing URLs or domain names

● Changing site location

● Modification in site's core architecture

It would roughly take 3 weeks for migration experts to migrate your site, so be prepared with everything. You can also do it on your own, but migration should not be taken leniently, because if done in the wrong way, it can make coding errors, or even hurt the SEO.

If you do not have a website, we suggest you create one. If you cannot do it on your own, then let us help you with setting up your website and increasing its authority with our SEO strategy for a new website.

What Does Migrating A Site Mean?

A site when it becomes too old then it has to be migrated. This means that the core or the bones of the site needs severe operations and not just aesthetic retouching. These things are highly visible on search engines and therefore need careful planning.

The Checklist To Migrate Your Website Is In Tabular Format

1. Analyze the Site 2. List the Data 3. URL Mapping 4. Retention 5. Try Sandbox 6. Date
7. DNS settings 8. Launching 9. Examine the new site 10. Analyse the Report 11. Redirect Chains 12. Avoid Gaps in data
13. Annotations 14. Submission 15. Performance 16. Audit Site 17. Update 18. Backlinks

Steps 1 to 6 are post-migration steps, 7 to 14 steps are to be implemented on the day of migration. Steps 15 to 18 are to be carried out post-migration.

1. Analyze the Site

How Google sees your website, a website crawler would analyze it in the same way. You can use a third-party tool like screaming frog for crawling your site.

2. List the Data

During the migration of the site, it is possible that the important analytics data can get erased. This is important data and therefore, you should record it already before migration. Don't forget to jot down your most valuable pages.

3. URL Mapping

Redirections are needed when there are heavy changes being made in the URLs. These redirections will guide Google and your users to your new URLs.

4. Retention

Ensure to retain meta descriptions, HTML markups. Updation of these can be easily done but make sure that each page contains proper data.

5. Try Sandbox

Take your site online to know how exactly it is working or if it is working properly. Test it before migration.

6. Date

You have to choose the time that is not in peak hours.

7. DNS settings

If moving to a new server, then coordinate with your IT team or your hosting services, to help you 'point' the site's new location.

8. Launching

Due to DNS changes the site might be down for some moments but if there are no DNS changes then it should work instantaneously. After launching your site, you would need heavy marketing, so the algorithm gets to know that your site is live.

And that's where we come into the picture again, as we are the best search engine marketing service provider.

9. Examine the new site

The site is now live and you will have to examine it by using a crawler. After crawling your site, analyze if it is working smoothly and exactly the way you wanted it to be.

10. Analyze the Report

After crawling your site, you have the report in your hands and now look for any flaws, like broken links or duplicate content.

11. Redirect Chains

After migration of your site, you might be having many redirects. This would have created redirect Chains. Avoid these chains by breaking them and save your site from being slow.

12. Avoid Gaps in Data

Implementation of Google Analytics is a must on the very same day along with Google Search Console.

13. Annotations

You can observe the site performance before and after migration through Google analytics and make Annotations.

14. Submission

In Google Search Console, you have to submit your sitemap after everything is looking fine.

15. Performance

Keep monitoring the analytics, as it will show you how your site is doing after the migration. Ups and downs are common after migration. We will provide you with the best and working SEO strategy for a website that will enhance your site's performance.

16. Audit Site

There are technical things that you can't see yourself and need third-party tools for such things. SEMrush has certain tools you can use.

17. Update

Add fresh links and advertisements.

18. Backlinks

If a site is migrated successfully, then even if there are redirections, this would not affect much and still bring traffic from your backlinks.

Website migration is an enormous task but possible. It needs marketing and Cuneiform will help you with search marketing optimization.

As said earlier, a website of your own is a need at this time and we help you with it by making the process easier and hassle-free with our amazing marketing SEO service.

With over 200 satisfied customers from across 43 countries, we at Cuneiform Communications operate with an idea-driven approach where we inherit your concept and provide potential verticals to bring out the best from your idea. Once the idea has been optimized, we help you incorporate it into your business model with the help of custom web development, mobile application technologies, and even digital marketing.

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