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How to Protect Your Brand from Counterfeits

How to Protect Your Brand from Counterfeits

Pedro Araez762 11-Nov-2021

Online brand protection is among the top priorities for all companies, especially the ones that sell their services or products digitally. Counterfeit products which are not your brand’s original yield adversely affect the sales of your business.

So, here are some anti-counterfeiting tips you can adapt to make your brand secure from such attempts. The idea is to play an active role in the identification of counterfeiting attempts and design adequate rules to protect your business.

1. IP Global Protection Security

You need to secure a trademark, patent, or copyright in order to stop other people from manufacturing or utilizing the products without your permission. Also, make sure to get registered across borders where counterfeiting other products may be usual.

2. Digitalize Strategically

Using technology for initiating and maintaining anti-counterfeiting acts is substantial to the growth of your business. Corporates that utilize technology on time have it the easy way to recognize and prevent attacks from counterfeiting parties. You may also take the help of special packaging and distinctive patterns that you may detect using a nano-optics image or a special device for your product. A lot of high-tech solutions will enable you to authenticate the products and identify the fake ones as well as using online anti-counterfeit services.

3. Allocate Monitoring Resources

You need to search for potential threats to your business. Monitoring the overall market comes as among the preliminary steps in this regard. For example, you might have a disguised counterfeiter who is on the lookout for unauthorized sellers. Another way to allocate your resources will be to restrict the channels which serve as a medium for advertising and selling your products. Putting a limitation on these channels will make it easy for you to recognize any unauthentic products when they get sold via unauthorized sellers or websites.

4. Make it Accessible

Make it easy for your clients to report any knock off they encounter during their online shopping experience with you. Giving out info such as product descriptions may be a good way to inform your customers. Moreover, it is important to enable easy reporting of the concerns they might have for any counterfeit product.

5. Strategize Your Implementation

You also need to make sure that you have a complete strategy for enforcing your plan. You need to confirm any counterfeit that has taken place for that order. Some platforms are more compliant regarding trademarks than others – search engines are not restricted by the same laws as the marketplaces in the digital forum. It aids in knowing what parties involved are supportive and which are not effective when it comes to the cleanup.

Final Word

Loss of revenue, as well as reputation, remain as the major points of concern for all businesses, and for that reason, online brand protection in the form of issuing lawsuits and doing anti-counterfeiting acts, for example, remains the top priority. In this regard, it is direly important to maintain a set of rules and steps in order to attain the important and desired results when it comes to the protection of the brand.

Updated 30-Mar-2023

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