So, we are assuming you’ve developed a mobile app and it’s ready to launch. But unless you don’t reach your target audience, it will get lost in a bustling software market. With millions of apps available on Google Play Store and App Store, you need to pay close attention to your app marketing strategy to gain a competitive edge over others.
No matter how you decide to promote your app, if it isn’t something that is useful for people, they aren’t going to show any interest. You need to build a robust app and make users download your mobile apps with result-driven marketing tactics. But how do you spread the word about your app and increase user engagement?
Let’s dive into a step-by-step guide for marketing your mobile app to drive long-term growth.
1. Pre-Launch & Awareness Phase
You should plan app marketing tactics before making the product. It is great to consider mobile app promotion at the beginning of development to create a buzz all around. A pre-launch stage should include the following steps:
• Understand What Customers Need
Persona research is a primary step to evaluate the customers’ expectations and understand what customers think about your brand. You can plan a strategy based on attributes like location, interests and hobbies, life goals, social media and gadgets they use, and more.
• Competitor Research
Identifying your competitors will help you interact with your audience more effectively, make your brand stand out from the crowd, and create a solid business foundation. Compare your product with competitors and know what traits make you better.
• Content Marketing
Content marketing is a great strategy to build a lasting relationship with the audience. It can serve the purpose of lead generation, increasing brand awareness, upselling and cross-selling, driving traffic, and increasing customer loyalty.
2. Post-Launch Phase
A solid user acquisition strategy can help increase your app’s visibility and drive more downloads. A successful post-launch vision should include the following elements:
• App Store Optimization (ASO)
This procedure involves various actions, such as relevant keyword selection, using meta titles, user rating, number of downloads affecting the app’s ranking, and user’s final preference. It can increase your app chances of being featured, accessing top categories, and ultimately, increase discoverability in the app market.
• Paid Marketing
You can use a paid acquisition strategy to market your app through various channels, including paid press releases, Facebook targeted ads, popular ad networks, and app directories. Additional tip – you can save a lot on advertising costs by marketing your mobile app via a cross-promotional platform.
• Video Marketing
Video is the most effective form of content to increase brand recognition and attract more users. Platforms like YouTube and Instagram are gaining a lot of attention lately with powerful video marketing, which can be used as a video advertising platform. You can include influencers, celebrities, trending memes, and so on to make your content viral.
• Referral Marketing
Most people trust recommendations of friends these days more than any ad. And that’s where referral marketing comes to play, encouraging customers to recommend your products/ or services to their friends. This can help increase user retention rates and brand credibility.
• Social Media Marketing
Social media marketing is quite related to influencer marketing these days, wherein influential individuals will promote your product to a broad audience. Opinionated leaders can help spread the word about your app via popular channels like Twitter, Instagram, Facebook, YouTube, etc.
• Ask for Reviews/ Feedback
Publishing the product and its description isn’t just enough. Users are guided through reviews and ratings from others. The best way to stay ahead of your competition is to ask the existing users to review the app and give ratings.
• Push Notifications and In-App Messaging
Push notifications are a simple yet effective communication channel to provide quality information to users such as new update announcements, sale alerts, and more. This can help increase user engagement, retention, response rates, and user interactions.
Above all, listen to your target audience and deliver what they exactly want to provide an exceptional experience. You need to create a rewarding marketing channel within your customer base to stand out from the rest and ensure strategic app growth.
Remember to stay well-informed with the latest trends and technology to form a reliable balance within different approaches and optimize your app performance over time.