by Alex Schnee

One of the first things you are going to want to do when you are building your business is to think about your online presence. Not only can your website entice new clients to give your product or service a chance, but it can also help you to build your brand and provide a resource to share with future media outlets and more.

Here are some ways to determine whether or not the design template you are using to build your site will help.

Look at features

Before you dive in and take a look at which template might be right for you, you should consider which features you might want to include when it comes to your site. This might include having an e-commerce store, options to link your social media, and to have a blog so you can develop content. This can be much easier to choose when you know that you are choosing a theme that will support any functions that you might need in the future.

Consider your industry

Your industry will be a big determining factor in which option might end up being best for you. If your company is service-based, that might mean that you need to consider which pages will be the most essential for you. Consider whether or not you will need to have an online checkout process, order forms, or chat support. Some industries will need additional functions more than others, and taking a look at your competition and seeing if they have used them can help you narrow down your options.

Test it out

One of the great things about using a design template is that it can often be changed as needed. In order to see which features are working and which might need some changes, you might want to use a tool like headless commerce in order to see what needs to be altered. This allows you to separate the frontend and backends of your site, which can be highly beneficial when it comes to making changes without having to entirely change your code or switch out templates altogether. Testing should be done on a regular basis to see which areas can be improved.

Change as needed

Likewise, there are going to be pages of your website that aren’t used and that need to be adjusted from time to time. You might need to add a new one when you decide to adopt a new service, or if you see a high bounce rate that might mean that it has to be redesigned altogether. This is why you’ll want to choose a template that allows you to make changes easily and doesn’t require a ton of coding knowledge in order to do so.

In summary

The right design will be there to support your business and to help it grow. With this in mind, you want to choose a template that will be easy to handle and has the features you need in order to make it a success.