Summary: This curiosity boosted the development of marketplace applications in the past and will continue to do so in the future. This topic will tell you everything you need to know about building a platform like Poshmark, one of the most successful e-commerce fashion marketplaces.
If you ever experienced an overwhelming urge to hire a company that can offer e-commerce store app development solutions, now is the right time to do it. In fact, you must consider getting an app created that resonates with the Poshmark marketplace. Do you want to know why? Well, you should keep reading to find out.
The entire field of the resale market is getting more attention on the internet than usual these days. Numerous platforms are simplifying things for people to purchase and sell luxurious products, while others are becoming world-recognized thrift stores.
Poshmark holds the centre-stage, which is a company that has been operating for 9 odd years. A spokesperson of the company recently announced that they shelled out around $2 billion for its community comprising of 7 million sellers. Also, the company reached its $1-billion-milestone mark. It means that it doubled its revenue generated for its sellers within 365 days. This fact further proves how the resale market is tightening its grip.
So, what is Poshmark anyway? Why would you bother opting for custom e-commerce store app development solutions to build a platform just like it? Poshmark, at the moment, happens to be one of the most recognized social commerce marketplaces in the world. Through it, people buy and sell pre-used clothing. By the end of 2019, the company had a community of about 60 million users. It stands out from its competitors mostly because of the so-called “social selling” business model it follows. Understandably, the average user of Poshmark spends somewhere between 20 and 30 minutes daily on the platform. The entire user base shares almost 30 million listings every day.
Folks from the United States and Canada have the opportunity to purchase and sell products using Poshmark. Customers can explore the marketplace and search for products based on specific criteria. Whether the most common product or the most luxurious item, everything is available on Poshmark.
Additionally, users can choose to sell unworn or unwanted products and accessories through this platform. Buyers get to pay for whatever they buy using credit cards or through online payment platforms like Google Pay, PayPal, and Apple Pay. If you find these facts about the platform inspiring, you shouldn’t hesitate to get an app as Poshmark built. Of course, it’s much safer, to begin with a minimum viable product or MVP. After all, this approach lets you confirm the effectiveness of the idea during the earliest stages and receive reviews from a genuine user base. With the data you gather, you can enhance your digital product and bolster your business venture.
The main features
Poshmark is enjoying the reputation it managed to build by ensuring that it can offer something better than its competitors. When it comes to assurance, none of the competitors of the company finds a leg to stand on against it. Also, in terms of quality and hygiene, this company surpasses its rivals. Here are the features that you need to include in your app if you want it to be like Poshmark.
Reserving the purchases
There are situations when a buyer attempts to fill up the registration form after seeing a product for sale on an e-commerce platform. Right after he/she finishes the registration process and becomes a customer, he/she notices that someone else already bought it. Since you’re going to build something like Poshmark, you need to incorporate a “reserve” feature.
- The reservation system lets a buyer tag an item for 10 minutes.
- As a result, he/she gets enough time to finish the reservation process or wait for a network disturbance issue to resolve itself.
- Network-related problems won’t prevent the buyer from purchasing what he/she wants.
- Even if the buyer abandons the shopping cart, the product will remain tagged for 10 minutes before it becomes available to other buyers.
Buying in bundle
A user may want to buy several products offered by one specific seller. In other e-commerce platforms, the buyer has to add each item to the shopping cart individually, whether they come from the same seller or different sellers. Such isn’t the case with Poshmark.
- You must include this system in yours.
- Through it, buyers can ask the seller to bundle the products and create an entire package.
- The buyer will receive that package of products as a bulk delivery.
If you know about the “story” section that’s available on various social media platforms these days, you’ll find something similar in Poshmark. It will be visible to users at their app feed section and show the closets they follow in the form of a vertical slideshow. This slideshow will disappear after 48 hours.
- It goes without saying that you’ll need such a feature.
- When a user clicks on a tagged item, he/she will reach that seller’s closet to purchase products or make an offer.
- The ultimate purpose of this system is to increase organic user engagement.
Buyers need to submit their names and email addresses to Poshmark to start using the platform.
- It’s an excellent procedure through which you can eliminate time-consuming registration processes.
- It will also let your buyers enter and use the platform via their social media login credentials.
Profiles for sellers
As you can imagine, this section will contain info about sellers, along with every comment received or given, the brands they pursue, the average time for shipping, registration date, activities.
- You need to incorporate this feature in your app.
- It will help a buyer understand whether a seller is trustworthy or not.
Listings of the goods sold
Through this feature, you will show the buyers what every seller has in store for them. It will also allow a customer to sort the items using size, price, and color-based filtration systems.
Searching for items
It’s a must-have function. Without it, every e-commerce platform will remain incomplete. By using the search function, buyers can search for products conveniently. It requires intuitive product filtration systems and straightforward product cards.
These pages will provide customers with in-depth descriptions and images, which will let them inspect products from all angles and read every piece of information available.
Finally, there’s the matter of payment. You’ll need a payment gateway through which the buyers will pay for the products they buy. They can use credit cards, debit cards, or online payment platforms.
Make sure to include third-party or escrow payment systems to keep your app as close to Poshmark as possible.
The escrow payment service provider won’t allow the transaction to complete until both parties meet all conditions.
Wrapping it up
In the end, everything boils down to the fashion app development cost. Building such a solution in the USA can amount to almost $110,000. However, the story doesn’t end with the fashion app development cost. You must find out how to monetize such an app by gauging the business model it follows. Fortunately, your app development partner can elucidate these particulars.