What Is SEO And How To Optimize WordPress SEO?

What Is SEO And How To Optimize WordPress SEO?

Are you new to online business, blogging or website owning? Then most probably you are confused about SEO too. SEO stands for search engine optimization, but there are a lot of things to know about it. Don't worry if you don't know what is. Because we will let you know everything about SEO.

If you have started your online journey with a WordPress website then you are here at the right place. Because we will be particularly talking about how to optimize WordPress websites. So let's begin this post with the basics of SEO services and then jump into WordPress SEO optimization.

What Is SEO?

SEO stands for search engine optimization, which means optimizing your website according to the search engine algorithms. Now a question may pop up in your mind, why to optimize for these algorithms? Simply get your website ranked higher on search engine result pages (SERPs) to get more clicks and more traffic. And we hope that you know getting more organic traffic will boost up revenue of any website.

Types Of SEO

The next and most important question asked by new online entrepreneurs is what types of SEO are there. There are three types of SEO and they are technical SEO, on-page SEO, and off-page SEO. Don't be confused about it and understand it with the following definitions.

Technical SEO

Technical SEO deals with technical things, as its name suggests. Here you will be optimizing the structure of the website, sitemaps and all the other technical things.

On-Page SEO

Whatever you do on your website for optimization is considered on-page SEO. From content optimization to web page optimization, everything comes under this category.

Off-Page SEO

Doing something outside your website for optimization is known as off-page SEO. Backlink generation comes under this category or redirects traffic from other external sources.

Why SEO Is Important?

SEO is important for you if you need organic traffic on your website. And more importantly, it is relevant and targeted traffic. So whatever keywords you are targeting, you will get the relevant audience. So more leads, sales, conversions, and even Adsense revenue will only come with traffic.

What Is WordPress SEO?

WordPress SEO means optimizing your WordPress website. You don't have to be too confused about it. Because it is simply applying some particular tips and tricks to your WordPress website.

Is It Different From Regular SEO?

A little bit of difference is there because we treat WordPress websites differently from other websites. Because every hosting or content management system has its priorities for SEO. However, most of the things are similar. Some of the preferences and tricks will be different in WordPress SEO if compared with regular SEO.

Steps To Do WordPress SEO

Now let us tell you about the step-by-step process of doing WordPress SEO. From basics to all the advanced segments are included in these steps.

Step #1: Keyword Research

The very basic step is to conduct keyword research. You need a set of keywords for your WordPress website. During the whole SEO, you will be targeting these keywords to get higher rankings.

Step #2: Choosing SEO Plugins

The next step is to choose various SEO plugins for your WordPress website. There are plugins like AIO SEO, Yoast, and more. All these plugins are good, but you need to find that which suits you more. Try to read more about the plugin that you are going to choose.

Step #3: Installing SEO Plugin On WordPress

After choosing your SEO plugin, you need to install it on your WordPress website. Installing a plugin is very easy to do. After installation, it will start providing you SEO insights, site analytics, tools and resources, etc.

Step #4: Content Optimization & Marketing

After keyword research, you will have to make a content marketing strategy. Plan your content before you start everything. Also, include content optimization in your content marketing strategy. Optimize titles, body text, meta descriptions, URLs, etc. for improved rankings.

Step #5: Doing Actual SEO Work

Now the actual SEO work has to be done. This actual WordPress SEO work includes doing all three types of SEO. Start with technical SEO then do on-page SEO and then end up with off-page SEO.

Step #6: Generating Backlinks

Off-page SEO will help you generate backlinks. Never underestimate the effectiveness of backlinks. They are really important, but always keep in mind quality wins over quantity. So rather than generating too many unauthentic backlinks, generate a few but authentic backlinks.


SEO is optimizing any website or any other online platform and its content to match the search engine’s guidelines and algorithms. On the other hand, WordPress SEO is similar but here we apply some specific tricks for WordPress websites. We keep in mind the WordPress SEO guidelines and recommendations while working with WordPress websites.



With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – SEO Company India. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.


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