With rapid digitization, more business owners are coming online and selling their products using an e-commerce platform. But, simply having a store and doing basic promotion won't bring more leads or improve the conversion rate. You need to go beyond and understand the buying persona of the visitors and offer them a seamless buying experience. Don't worry, you don't have to do their research, we have already conducted it for you.  

In this article, we will have a look at the top five ways to boost the conversion rate of your online shop and make more profits. Opting for Ecommerce SEO Packages is always a smart choice as it not only saves your time but also delivers better results. But, meanwhile know these steps to get started with optimization.

Live chat support

Live chat support is one of the most high-performing ways to improve your website's conversion rate and you will surely notice the boost from the moment you integrate live chat support on your eCommerce website.

Usually, buyers get confused with the hundreds of varieties and services you offer and they definitely need relevant and real-time solutions to their questions. By integrating the live chat support on your digital shop, they will get the right answers quickly and it ultimately helps them buy more products.

It will surely improve your brand authority and trust within your buyers and that will be noticed in the conversion rate. Integrating live chat on your site will make the buyers happy. According to numerous researches, more of the customers do need real-time assistance while they shop online.

Abandoned Shopping Cart Reminder

To fix the abandoned shopping cart tussle, one of the best performing ways is sending shopping cart recovery emails to your potential buyers after the products were abandoned. There are numerous research states that sending abandoned cart emails within 3 to 5 hours will get an average of a 45% open rate and a 22 % click-through rate. And this is pretty awesome that just by sending an automated email, you can recover your 22% of sales.

For winning at the abandoned shopping cart strategy, you need to send personalized emails which should not like a bulk one. Try to keep the tone conversational and tell them how great it would be for them if they come back and buy those products.

A/B Testing of landing pages

Marketing is all about testing a log of things and adopting what works for you the best. This is the reason why performing regular A/B testing is pivotal for e-commerce business. If you are going to launch a new landing page, we recommend you to prepare at least two versions of that page so that you can see the impact of each page.

There are several free tools available for performing quick A/B testing. Once you perform, check which version of the page has a better open rate, lower bounce rate, and higher conversion rate. This will help you in the long term as it's catering to the user experience in a better way. Or, you can also opt for Ecommerce SEO Packages and they will do it for you.

Better product description

Most people upload their products with their default settings but those settings are not optimized for both search engines and customers. For a better conversion rate, you need to make sure your customers have all the needful information regarding the products they are buying.

Write informational product descriptions for all the products you are selling as it will surely boost the conversion rate. This is because, when customers get to know complete details about the item, they get more confident over making a buying decision. If you are not into writing or don't have an in-house team, you can also outsource the work and get those descriptions written by a professional writer.

Build trust with reviews

Genuine customer reviews attract new customers and this is the easiest way to improve conversion rate as it builds trust among the audience. When it comes to product reviews, always make sure they are real and from the genuine customers who have bought your products.

Highlight those positive reviews that you got from your loyal customers and it will definitely attract more customers to your store. You can also promote these reviews on social media to build your authority. You can also add social sharing buttons on your site and ask customers to share their feedback with others if they want. These small things matter and improve the conversion rate of your e-commerce site. It not only builds reputation but also improves visibility over multiple channels.

These were the best ways to boost conversions on your online shop and you can try all to improve sales. E-commerce business requires your constant efforts amid cut-throat competition and if you are not able to operate it on your own, you should opt for professional Ecommerce SEO Packages that can do the work for you.