You are probably thinking: “Well, here's another abstruse word. Isn't there a lot of conventional or online marketing, or web marketing? ' But digital is not as terrible as the name itself sounds. And his methods are successfully used by many companies, sometimes without even knowing about it. More about digital-marketing you find at mindstick.com
What is digital marketing ?
Digital marketing is a generic term for product and service marketing that uses digital channels to attract and retain customers. And any - from advertising on online radio to advertising contextual advertising on the Internet. In simple terms, digital marketing is any promotion in which digital is involved.
Often this concept is confused with Internet marketing, marketing on the Internet - but they have a significant difference. Rather, digital marketing includes Internet marketing too, but is not limited to the Internet. Let's compare: Internet marketing is SEO promotion of a site, context, webinars, etc. - all channels that are available to the user only on the Internet. And digital marketing is all of the above plus advertising and promotion on any digital media outside the network. That is, it implies digital communication that occurs both online and offline.
And, of course, digital marketing does not include promotion through such traditional channels as newspaper ads, flyers, TV advertisements, billboards. Although, if a QR code is indicated on the billboard, with which you can go to the site, then this is already digital marketing.
What is included in digital marketing ?
Each of the digital marketing tools and channels can be devoted to an article. Therefore, we will not analyze them in detail, but list the most common types of digital marketing:
- digital TV and online radio;
- advertising in applications, messengers, online games;
- SMS and MMS distribution;
- advertising on interactive and outdoor LED screens, self-service terminals;
- SEO and SEM - Search Engine Marketing on the Web;
- contextual advertising, banners and teaser advertising;
- SMM - Social Media Marketing;
- email marketing;
- affiliate marketing, in which a webmaster gets paid for attracting each visitor or customer.
Few companies can afford everything at once, but this is often not necessary. The choice depends on the goals of the business and / or the approach of the agency that leads the project. The perspective of digital and the effectiveness of different channels may differ, so we asked the opinions of several experts from this area at once.