If you are an entrepreneur or startup business owner, it seems like all the major projects fall onto your to do list. From key decisions about strategic plans to meeting with prospects, from building your website to writing copy and working on new product ideas, it's all your responsibility. With everything that has to get done, there never seem to be enough hours in the day. When you are a busy entrepreneur, it pays to be able to save time whenever you can.
For some tasks, you can outsource. For other items you can save lots of time by doing things efficiently. For instance, if you have been thinking of getting your medical marijuana card and you live in New York, you can get everything done quickly online. Instead of wasting most of the day going to an in-person appointment you quickly set up a consultation over the internet and the referring provider can consult with you and approve everything without you ever having to leave the office. Doing those kinds of tasks online will leave you with more hours in the day to work on your sites. Knowing which software to install to create a great website will save you even more time so let’s take a look at some options available to you.
WordPress is a Content Management System that operates as a software framework and allows you to publish content and provide advanced functionality on your site. WordPress is used by some 75 million websites around the world. Best of all, WordPress is free. It is open source software, meaning the code is available to everyone and is supported by a robust community. It is search engine friendly and is available on all the major web hosting services. This software handles the complexities of building the site for you, leaving you to work at the content level instead of the deep technical level.
Get the Best Themes
Once you have WordPress installed, you will want to select the very best themes to give your website a custom, professional look and feel. If you picture a retail store, WordPress is the building and the aisles and structure. A theme is the design of the store, from signs and layout to decorating, fonts and how everything is arranged. While free themes are available, it's best to choose a reputable company that creates paid themes and has a proven track record of success. A great theme provider will offer templates that can easily be changed to make your theme unique. One of the most important things to look at is customer support. You want a theme developer who has a support forum and will respond quickly to all of your technical issues and questions.
Choose the Right Plugins
Because WordPress is community-supported software, developers are always creating new plugins that further extend and enhance the capabilities of the base software installation. If you can imagine functionality you need on the site, chances are good there may already be a plugin available. There are many universally popular plugins. Yoast SEO is a key component that helps improve your SEO optimization so you get higher search engine ranking. Akismet, which is installed on almost every new WordPress site, protects you against comment spam. For contact me forms and newsletter subscription requests, Contact Form 7 is a well thought of choice. W3 Total Cache is great for optimizing your site load time and performance.