Emojis play a significant role in our day-to-day online communication. People use them because they add color and personality to the conversation. Also, they are convenient to use, especially in our times when we are always on the go, and many people prefer visuals over text. Nowadays, folks in social media always consult an emoji guide every time they comment or post.
Statistics show that almost half of all of the captions and comments on social media platforms like Facebook and Instagram have an emoji. Even businesses are now riding the wave since emojis are proven to increase engagement with their target audience. Here are some tips on how you can utilize emojis for your marketing?
Use Emojis to Strike Up a Conversation with Customers
You can use emojis to encourage a two-way conversation with your target audience. For instance, if someone has any queries about a product or service, you can employ the power of emojis in breaking the ice and starting a conversation. A simple smiley emoji alongside a pleasant opening statement can be very helpful for that purpose.
Emojis can add warmth to the otherwise cold customer service query. They can also help retain customers and even hook those people who are hesitant to avail of your product or service.
Be Clear with What You’re Saying
The most common mistake people make when using emojis is that they don’t make their message clear. That’s why you should know the purpose of emojis to avoid confusion and misinterpretation. Always remember that you’re using them to draw in potential customers, not to push them away.
You should align the emoji/s with your message and make sure that they make sense. Avoid using too much emojis in your email or post because that might be seen as too pushy, awkward, or unprofessional. You can have someone look over your message before you post it on social media or send it via email.
Use Emojis to Add Personality to Your Brand
If you want to add personality to your marketing, emojis are there to help you. Keep in mind, though, that every brand is unique. It doesn’t mean that if one brand is successful in using emojis in their email marketing, it will automatically be the same with another brand. It’s still crucial that the use of emojis aligns with the philosophy or vision of your business.
Before you incorporate emojis in your marketing campaigns, try to answer these questions first.
- Is using emojis good for our brand?
- How does our intended audience interact on the internet?
- What would be the relevant emojis to use for our brand?
- Do we completely understand the meaning of the emojis we want to use?
- How often should we incorporate emojis into our marketing approaches?
- Does the use of emojis raise the quality of the message we are trying to deliver?
Incorporate Emojis in Call-to-Action Messages
The fantastic thing about emojis is that they can convey a lot despite their size and lack of words. They are also an attention-grabber and can easily trigger people’s emotions. Thus, if you want to encourage real-time engagement, use emojis.
Using emojis can increase click-through and open rates if you incorporate them in your email subject lines. They are ideal for getting people into doing this and that.
Be creative When Using Emojis
In everything you do, you need to turn on the creativity bulb in your brain. This advice is especially true when using emojis for your marketing campaigns. Make sure that they are relevant, engaging, and connect with your target audience.
There are a lot of emojis that you can use today. It’s up to you to choose what fits with your message. For instance, you can use a waving emoji in your welcome email to warm up the beginning of a business relationship with your new subscriber. You can insert a thumbs-up or okay emoji when expressing approval.
Better yet, you can also get someone to design your own emoji. There are apps available if you want to create a custom emoji.
Indeed, emojis are useful in 21st-century online communication. They can also do wonders in your business marketing. Emojis can improve your brand message, add personality to your marketing, and increase engagement with your target audience. If you want to take your marketing to the next level, consider using emojis.