Ebooks are written for various purposes. They can be used to propagate a message, deliver some information, raise awareness, or to generate leads. Ebooks are excellent lead magnets. They give comprehensive information and enable your customers to get to know the topic at hand. People at large prefer ebooks instead of checklists, cheat sheets and even webinars for their ability to disperse information and share knowledge with a wider audience.
EBooks are a great lead magnet. They're comprehensive, giving your leads something tangible, beyond a simple cheatsheet or checklist. They are also cheaper and more likely to hit a wide audience than a webinar. For some, the only con about ebooks can be that they are harder to develop as compared to cheat sheets, checklists, etc. Since an ebook contains complete information about the related topic, you have to do a lot of research for them.
HOW TO MAKE YOUR EBOOK
If you are willing to make an ebook, then it is not as complicated as you might have thought. Just follow the four P's, and you are good to go. These four Ps are—Pick, Produce, Publish, and Package.
The first P means picking the right topics for your ebook. Something that you know will resonate with your audience. It has to be what they are looking for. Once you have picked the right topic, you need to produce the content for your ebook. You can have multiple formats for your ebook. An HTML version for SEO purposes and a pdf version so that your audience can download and read it.
Once you have created the content for your ebook or collected it from your previously written articles and blog posts, next comes the publishing part. You can publish your ebook on your website, landing page, social media channels, or you can upload it on Amazon or iBooks or any such service.
The packaging of your ebook is just as important as any other part of the process. You can share a cheat sheet, a checklist, or you can package it in a perfectly created ebook and get better results.
MAKE YOUR EBOOK LANDING PAGE
Now that everything is ready, you need to make sure that you turn your ebook into the perfect lead magnet. The best way to do that is to have a home page for your ebook and attach it with a lead generation form. The necessary things to make your lead magnet highly reliable are:
Most people stuff their landing pages with all the information that they can and lose the efficacy of the page. But you have to keep it simple. Keep your landing page on point so that the customers can know what it is all about. Your lead generation form and the reward must be prominent so that visitors can identify them. Share an image of your ebook beside the form. Moreover, don't forget to highlight the benefits of your ebook or what the visitors will learn from it once they download it.
If you are facing problems doing that, you can take the help of various software. They can help you get the leads that you want as well as collect data about your visitors like Designrr lead magnet software.
Always share the views and testimonials of your existing customers as it increases your reliability in front of visitors and new customers. They are the social proof of what people are looking for. With a plethora of businesses offering ebooks, you need to make sure that your visitors are well informed about you being the best.
Lead Generation Form
Keep in mind that people will be visiting you from different devices. If they are using mobiles, then filling out a download form might become a hassle. Try to keep it as short as possible. Just ask for the basic information as that saves time.
Once everything is in place, you can promote your ebook as a lead magnet in different ways mentioned below.
SOCIAL MEDIA PLATFORMS
You can create ads on Facebook and other channels like Twitter, etc., to market your ebook and earn the rewards. You can achieve high engagement rates with a perfectly designed Facebook ad.
USE EBOOK TO GUEST POST
Another easy way is to use your ebook to guest post on other blogs. This way, you can earn more leads and generate traffic on your website. The best part is that you won't have to write a new article for it. Since all the content is already on your ebook, you only need to repurpose it for the guest post.
EMAIL YOUR EXISTING LEADS
If you have a list of subscribers and consumers, you can email a link to download the ebook. You can also take the new leads that you have generated and send them a thank you email for downloading your ebook.
Ebooks can work wonders for you as lead magnets, and they are easy to create and distribute. End users love them for their in-depth knowledge and the ease of use. So get cracking and use ebooks as your lead magnet.