Every industry today is linked to specific trends, website design being a part of it. From the time it came into play till now, website design in the elearning industry has undergone a major transformation and some of these changes are here to stay. Let’s have a look at some of the elearning website design trends which will be a part of the following year, i.e. 2020. Having a sound knowledge of the same will help you mend your marketing and design efforts in time.
Adaptive design promotes the creation of multiple versions of a web page to better fit the user’s device, as opposed to a single static web page which loads the same on all devices and re-orders or resizes the content respectively based on the device/screen/browser of the user. This implies that the content must be created keeping in mind the device alongside being readable and visually appealing in any part of the screen. This trend has been doing the rounds for quite some time now and is expected to stay in 2020 as well with the focus being on mobile phones.
In addition to text and media content, elements might disappear from the screen when you change its size. But, some of them should take a different look and this is expected in the coming time; A menu button which allows you to go to a personal account, shopping cart, price info, site settings, and others such.
Push notifications have been in the controversy for long now, obviously due to their nature which appears to be intrusive at times. But, the trend is actually gaining traction and momentum. As unpleasant as they may seem to some, they have their benefits too. How about being reminded of the last day to register for a free training session for the course you’re planning to undertake? Valuable, isn’t it!
When adding this element, make sure you understand the needs and interests of your target audience. Moreover, make sure you create
engaging browser notification messages which grab the attention of your learners in just a glance and schedule them at the most convenient time.
You must’ve witnessed today that all new websites which come up or even the existing ones do have a chatbot feature in them. It is a very useful feature as it allows users to get in touch with the service provider in no time. Chatbots are an aspect of artificial intelligence and are designed to imitate a conversation that are being developed and improved to become more like real people with every passing day. They collect a base of constant questions and in the future immediately respond to interested users.
One of the most important benefits of chatbots is that they are relatively cheap as compared to other similar tools and offer support 24x7 to users. However, one of the major disadvantages associated with chatbot is that it does not respond to sarcastic questions and finds it difficult to answer correctly the first time. Keeping in mind the advantages it has, chatbots will continue to be a trend in 2020.
Interactivity and Minimalism
Both interactivity and minimalism are the two sides of a coin. While interactivity involves including dynamic elements to your elearning website like videos, micro-interactions, to name a few. Minimalism, on the other hand involves simplifying the interface in several ways. This can be done by hiding navigation bar, adding minimum colours, buttons, etc. These two elements today are a part of the most successful elearning businesses and will continue to rise in popularity in the near future.