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SHOULD YOU HIRE A DESIGNER BEFORE YOU START YOUR BUSINESS?

SHOULD YOU HIRE A DESIGNER BEFORE YOU START YOUR BUSINESS?

Amit878 29-Oct-2019

Building a company is no cakewalk. In a world where so many startups are formed on a yearly basis, having a good tech stack is not going to be enough. Your vision should include looking for something that sets you apart. One of these things is design. If optimal efforts are made to let the design thinking do the talking then a company can make a huge difference.

Design thinking brings about a comprehensive, human-centric and functional approach to solve problems of all types. It has the potential to define your product in ways you can never imagine, create a great working culture while leaving a great impact on your stakeholders and customers. 

The significance of design has been talked about time and again. This is not something new. Some of the most renowned companies in the world of business recognize and utilize the power of design to attract customers. Forbes has talked about the importance of building a design-driven culture and getting things done quicker.

You must be wondering about the process to implement an effective design strategy on a start-up to make it successful. The primary tip to make this happen is having a designer by your side. This will increase your chances of making a profound impact across the domains of branding, ideation and product experience.

Hiring a skilled website design company will also ensure that you get the best results. It is necessary to understand that the design of a website is a one-time investment and it must be made intelligently to hit the bull’s eye.

Irrespective of whatever the scale of your business might be, the importance of building a design-driven cannot be undermined in any circumstances. Therefore, the answer to the question if you should hire a website designer for your company is a big yes!

Let’s understand at this from a broader perspective.

THE IMPORTANCE OF DESIGN IN BRANDING:

SHOULD YOU HIRE A DESIGNER BEFORE YOU START YOUR BUSINESS?

The working culture of a company is made up of shared beliefs and some significant values. They must be communicated with the help of different aspects like ideas, perceptions, behaviors and deeply entrenched understanding.

These standpoints must be defined, authentic and in conjunction with the brand image of your company. They must make your company reach far and beyond. Design thinking can assist you to craft a unique story for your company by using methods that focus on taking a broader view. It helps you align your project work with the vision and mission of your company and produce something that can have a great effect on your customers.

The role of a designer is extremely significant in planning strategically and binding people on a common ground so that the work gets executed at a higher level. The earlier these outcomes get clear, the better it will be for the company. This also assists in hiring the right employees who can work in alignment with the company's culture, mission and vision to grow in the right direction.

If you are clear about what your company stands for, you will be able to build your brand like no other. The creation of a suitable logo, a well designed and developed website, services or products will fall into place automatically. Your company will become famous with the value and experience that it will be able to offer the customers and investors. It will be a clear expression of who you are and what you can offer. 

Utilizing the design thinking, a designer will be able to create an optimal impression throughout every stage of the brand. This will ultimately enhance the recognition, form deep trust and create unmatched value for you and your organization. All big brands understand the importance of this and do really well because of it.

THE CONNECTING LINK BETWEEN DESIGN AND IDEAS:

SHOULD YOU HIRE A DESIGNER BEFORE YOU START YOUR BUSINESS?

In case you want to grab the attention of the potential audience and new partners then the best way to go about this is looking for a way to tell the story effectively. A professional designer will do much more than selecting a good color scheme or making things look attractive. Yes, this is important too but more than anything, it is about being able to tell the story in a way that brings everything to the table uniquely.

Design is the first aspect of narrating this story properly. It can either be strong enough to captivate your audience or it can turn them away completely. A skilled designer from a professional web design and development company will do the former by presenting a design that grabs attention and makes it memorable entirely.

This is also in relation with the customer and sales experience. You must come to terms with the fact that you are not the only company that is providing whatever services you are known for. Be receptive to uplift the design of your company with great ideas while catching the attention of your potential client in a way that has never been done before.

A major chunk of internet users does not spend more than a couple of seconds on a webpage. In case you do not take the necessary measures to capture the attention of the user in that limited time span, you have already lost them. Embrace design thinking in a way that takes a human-centric approach for understanding the entire customer journey and how the information must be presented to them.

When you map out the journey of your customer exquisitely while keeping everything in mind, you will be able to come up with an easy and inclusive brand experience.

CORRELATION BETWEEN DESIGN AND PRODUCT:

SHOULD YOU HIRE A DESIGNER BEFORE YOU START YOUR BUSINESS?

There was a time when one could easily get away with launching a product with almost little to no design inputs that could help in getting some customers. It is completely opposite in the present time. With the involvement of multiple open-source companies, the designing and development team are able to launch products quicker.

With that being said, the standards of these designs have also changed completely. Poor designs do not get accepted with the target audience. This is because clients expect an exceptional user experience right from the get-go.

If a website or an application is successful in holding the attention of clients initially then there are high chances of gaining their reliance. However, this is just the beginning. Their expectations from that application keep rising. They want user-friendly, easy and engaging applications that offer exceptional UI/UX in the interactions with technology. Design is a major player in making the users satisfied.

Professional design companies facilitate user testing so that they understand the mind of the end-users to come up with a solution that is effective and simple. A professional designer is always able to understand the steps that must be taken for enhancing the design into a solution that makes the product stand out amongst the competitors.

CONCLUSION:

With so many start-ups being created every year, you must every advantage at your disposal to expand the chances of being successful. The design of the applications is supposed to be one of the main aspects of increasing the business profits, brand identity, and the overall product or services experience given to the clients. Due to this reason, bringing a professional designer aboard at the earliest is one of the smartest moves that you will ever make.

In order to stay at the top of the game, all efforts must be made to create a lean, design-driven and result-oriented culture in a company is a strategy that can help in scaling new heights quickly. Hire a designer and conduct design sprints too often to come up with something that does justice to your ideologies in a legitimate way. All this hard work will earn you great benefits in the long run.


To be blessed with a mind and heart for Computer Science, it has been my destiny; gaining the spirit of innovation and entrepreneurship from my exposure and experience in this field is how I derived my vision for life. Handpicked by McKinsey & Company after my B.Tech, I learnt some valuable lessons of life and trade while working as Project Manager. Being a software development project manager, my job involved managing more than just time and budget.

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