Not many may know, but Google loves long blog posts with a lot of relevant information. If you look at internet guru Neil Patel, some of his posts are almost 10k words long, and some may even extend up to 20k words.

If you are considering blogging as a career option, the long blogs are one of the best options as it will help you stand out from the crowd. But, putting up long content isn't the only thing to be taken care of. The blog should be thoroughly researched and well written. If you learn the art of long content blogging, you are sure to drive a lot of traffic.

Often people think the formula is quite simple – you need long and well-written posts. Although that's great to start with there are more things that you need to consider along with these two aspects. Content should meet the requirements of SEO and meet readability standards of search engines.

What do you need for long blog posts?

If you aren't familiar with SEO, you can try a few of the steps mentioned in the article. So, all you need to do is be prepared and set out to create the best blog for your website. These are a mix of making your content readable and making it SEO-friendly.

1.    Keyword Research

Your content should be focused on a specific keyword if you want to rank it higher. The focus keyword can help you stay prepared. However, when you conduct the keyword research, you should ensure that the keyword of your choice is relevant to the topic.

Apart from choosing a specific keyword, you should prefer choosing a low competition keyword. Some of the prominent tools like Google Keyword Planner and SEMrush can help you get the best set of keywords.

2.    Use H1 Keywords

Heading 1 (H1) is the most prominent aspect of SEO for content. The right H1 can bring about a significant difference in the website. If you follow the leading experts of SEO, you will observe that all of them have a unique H1.

Compared to metadata, you should focus on H1. It can help to bring about better organic traffic. It helps to improve your search engine and content index. This further supports the users and potential readers to find your website. Your H1 should be made of long-tail keyword and must be made up of 20-70 characters.

3.    Share your content with influencers

This can be one of the most efficient techniques to bring about traffic on your website. You need to attract the attention of the users and influencers so that you can have an effective backlink. This will further help you to get a significant amount of traffic.

Using the influencers to get backlink through social media can help to boost up your ranking. However, you should refrain from directly asking for a backlink. If the influencer is pleased with your content, they will generate backlinks for you.

4.    Put up outbound links

SEO experts suggest that one should include 2-4 outbound links into the content of 1000 words. It is another primary SEO tactic that you must consider using.

If you are preparing a topic with in-depth research, you should use high-quality links. Be very careful while choosing the links and refrain from including them in every paragraph – it can penalize your website.

5.    Internal links are the key

As mentioned in the previous paragraph, outbound links are an essential part, but internal links are equally efficient. Although it is necessary, most of the people overlook the benefits of on-page SEO.

Remember, moderation is the key so you should refrain from overdoing it. The link on your page is an efficient part so you should be very careful with it. You should link your posts to different pages within your website. In case of internal links, you should prefer to include 2-4 links on each page.

6.    Use the right titles

Titles are an essential part of your SEO, and you must make it keyword-rich. The title is the most critical aspect that the readers will focus on. It makes the first impact and topmost appearance on the search engine.

The title tag can help to bring about the significant difference with the result on the search engine results page. Note that the title tags are different from the blog post title and actual blog.

You should use the title tag correctly to make the most of its benefits. You should continuously focus on the keywords to maintain the quality of content. Your keywords and the overall article should be significantly relevant to each other.

Final thoughts

To rank higher in the search engine, you should be very careful with the usage of focus keywords. Once you implement SEO in the right way, you will find your website escalate up on Google.

The experts at YEAH Local can play an essential role in bringing about changes in your website. You should consult them and know how they can help you grow your online presence.