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The Universal Reach Of Digital Advertising in Melbourne

petter jasicka415 18-Sep-2019

No matter what digital device you use, whether it is an iPad, smartphone or laptop, chances are you will get digital advertising in Melbourne. It is a method that companies use to appeal to clients and customers online, no matter where they are located, the device and network they use to connect. Digital adverts have become the norm and are ever-present that people do not even realise they are watching them. And, without even realising, a customer is enticed by what is being displayed on the ad. If you are wondering where one might encounter these adverts, we have compiled a list of four points to broaden your horizons.

First There Was Targeted Facebook Ads

With more than two billion users, there is no shadow of a doubt that Facebook has become a titan in the current digital era. So many users have allowed the social media platform to draw in companies who want to communicate with customers and create an online community. It has resulted in attracting more than six million active advertisers on Facebook. However, because of pay-per-click services, advertisers can only appeal to those that will potentially purchase their products and services. Companies will only pay for an advert if a user clicks on it. No advertiser will be able to appeal to all two billion users.

Reach Millions With YouTube Ads

No matter who you are, there has come a time where you’ve had to skip an advert on YouTube, especially when it plays while you’re listening to your favourite playlist. Not only do people listen to their favourite playlists but YouTube is a platform where you can watch a variety of videos, from clips of singing cats and dogs chasing their tails to watching make-up tutorials and fathers doing their daughter’s hair. It is a platform with an active user base on the cusp of two billion, so it is no wonder that advertisers have taken advantage of it. Custom adverts will appear that are related to what a user is looking for, based on their search and watch history on the platform.

Then There Is Google

Ever search for products and services on Google’s search engine, such as the nearest Thai restaurant or where to get cheap running shoes? Then you most likely received pages and pages of results regarding your search, and you made a decision based on what appealed to you the best. Google has more than two million online publisher sites, which means that advertisers can place their ads where a potential customer will most likely visit. The messaging used to appeal to customers to make a purchase is vital; it can be a convincing call to action that tells the customer the following steps on what to do.

Where Music Is Streamed and Other Services To Remember

While some listen to their favourite playlists on YouTube, others have subscriptions to music streaming services such as Spotify and iTunes. Using these services, digital advertisers attract potential customers to their website by displaying their adverts.

There are many other platforms that digital advertisers use to reach an audience, whether they be on your favourite website to visit, social media platform or music streaming sites. If you are a company that would like to reach a broader audience, then Melbourne Media Consulting today is the agency that can help you best. We offer services such as search engine optimisation, sales coaching, content creation and digital advertising in Melbourne. For more information on our services, visit our website or contact us and we will help your company become digital.


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