Companies like Amazon and Google spend millions of dollars every year ensuring that the people who visit their websites have the best experience possible. Everything from the speed of the website to the colors used and the number of clicks to get to a certain page are scrutinized. It’s so important because if a customer has a negative experience, you might lose them for good. Here are 5 solutions for improving the online customer experience in your business.

Include Product Reviews on Your Website

One of the reasons that Amazon is so successful is because it has so many real customers reviews for almost every product they sell. This is especially important in eCommerce because customers are unable to hold the product and feel what it’s like in person. This can put a lot of people off buying online. Real customer reviews are so powerful because they bridge this gap. Seeing that another customer is happy with the product and that it’s exactly as described will help to improve customers online buying experience.

Ensure Your Site is Mobile Ready

With so many people using mobile devices to search the web it's imperative that your website can be viewed well on mobile. This means that all the links should be clickable and that pictures and text should scale to the size of the screen. Aside from mobile, you should also be testing your website on different browsers. According to Digivante identifying the changes in behaviors between different browsers can have a big impact on conversion rate.

Create Outstanding Product Information

Much like product reviews, product information plays a big part in the customer experience. Buying online can be a challenge which is sometimes made more difficult when companies have not completed sufficient product information on a product. Simple errors like not listing the size of a shelf or the material of a shirt is enough to put customers off for good. This also goes for product pictures. Customers are unlikely to buy if all they have to go from is a blurry product picture.

Run Personalized Remarketing Adverts

A lot of customers do find advertising annoying and intrusive but this can be overcome by providing customers with personalized advertising. Using something like Google Remarketing will allow you to serve ads to your customers based on exact products they have looked at. The more personalized experience a customer has, the more positive they are likely to feel about it.

The Benefits of a Great Customer Experience

With so much shopping now being done online it's important that you have the customer experience to match. Giving the customer a great experience when they make their first purchase with you will keep them coming back, adding to their lifetime value. Once you have this information you can calculate how much each customer is worth to you and how much you can afford to spend acquiring new ones. Knowing this information will help you to grow your business and invest in continually improving your customers online experience.