Are you not seeing the results you’d like out of your pay per click campaign? If you’ve been trying to manage your PPC campaign in-house, there are several indicators that show its time to hire a PPC management agency.
To guide you in finding the best PPC management, here’s what you should consider.
1) Management Time
What’s more important than price is the amount of time that an agency spends managing a PPC account. If they’re not spending the amount of time that’s needed to effectively manage your campaign, then you’re setting yourself up for failure from the start.
2) Budget & ROI
Your budget shouldn’t be your focus, so don’t limit it.
Allow the agency to suggest an appropriate budget for you, but inquire how that budget will help you gain a better return on investment. A good PPC manager will know that it isn’t about how much you’re spending, but about optimizing your budget for the best ROI.
3) Landing Pages
Relevancy is an important part of a successful PPC campaign, because it effects your Quality Score. To make your landing pages more relevant, PPC agencies create landing pages for specific ad groups.
Landing page tools such as Unbounce, Instapage, and Wishpond are perfect for building landing pages specifically for PPC. When you contact agencies, find out how they go about creating landing pages.
Find out what they do as far as reporting is concerned. Top PPC management services will at least offer monthly reporting, which should include all the information you’ll need from your account.
Look for a pay per click company that will include you in its strategy discussions. As good as pay per click managers are, they don’t know the ins and outs of your business. They will have questions that will need to be answered so that they can better understand how to sell your business.
SEO & PPC work hand-in-hand. You’ll benefit more if you find an agency that offers both services, even if you’re only looking for someone to manage your PPC campaign. Having access to SEO data can help inform and improve your PPC campaign, and vice versa.
7) Free Analysis & Consultation
You should want to work with an agency that will offer you a free analysis or consultation prior to doing any business with you. If they don’t, that should be a major warning signal. Getting insight into your account and discussing strategy is crucial in creating an effective PPC campaign.
Now that you know what to consider, it’s time to start looking for your ideal PPC management agency.