When you need to take a copy of a page, you ask for Xerox and not a copy, right? In the same way, if you want to purchase a cold drink you ask for coke or cola and not a cold drink.
There are lots of brands in the market that have established an effective business branding perception in the minds of the customers. Today when the customers want that particular thing, the first thing they ask is for that particular brand. This is the beauty of creating a positive perception in the minds of people.
As per human psychology if you are fed a particular thing for lots of time it becomes a part of your mind. It unconsciously becomes a habit which is hard to forget. This is where today’s organisations are taking advantage of this thing and are replacing the generic terms with associated brand names.
If your brand becomes a proprietary name for a particular thing, it showcases the pinnacle of brand awareness. Although, this is achieved by only a few of the top branded companies there is nothing to fret.
In the forthcoming sections of this write-up, we have provided some amazing ways to build an effective brand perception in the minds of customers. We promise after reading this piece of information you will get up from your seat and jump in the excitement of comprehending new ways to build a strong brand perception in the minds of your customers.
So, without much ado, let’s get started.
Use Referral Programs to Drive Home the Advantage
If you provide additional perks, people are definitely going to promote your product or service using word of mouth. One of the prime examples of that is Dropbox.
It has employed smart referral programs to get great growth for its business. The company provides an added incentive to prevailing users 500 MB of additional space for every friend referral they provide. This can go up to a maximum of 16 GB.
This way the company has saved lots of dollars that could have been spent on advertising. The amazing part is, it has yielded in thousands of sign-ups at zero advertising cost. Can it get any better than this?
Take Advantage of Guest Posting Content
Guest posting is a great way to let other people know your brand exists in the market. It can also make yourself established as an industry expert. But, ensure that you are sending only high-quality write-ups to reputed authoritative websites.
Try to strive and make your content piece memorable and highly valuable for people at large. This is one of the easiest ways to cater to a new audience and establish an everlasting brand connection with other people.
Make your Content Highly Shareable by Posting Highly Creative Infographics
Infographics provide a unique perspective to your target audience. It has normally been observed that people skim through online content. This is where visually appealing infographics can give you an edge over other brands. Large content powerhouses often look for such amazing displays and share it more and more on the internet.
This way you can spread awareness of your brand without spending a lot of money. In addition to this, it is possible for you to establish yourself as a thought leader. Will you get a better chance than this to build a positive brand perception in the minds of your customers? Think hard!
Promote your Online Products with a Free Version and Encourage Visitors to Avail the Paid One
There are various online websites that offer to provide a free version of your product by adding a watermark. This can normally be seen in the case of images. If a user wants to remove the watermark they need to upgrade to the paid service.
While there might be certain users who will only opt for free service, there might be certain who would want to avail the paid version. This will make you cater to a wider spectrum of people. Ultimately, this will enhance your brand perception in their minds which would ultimately make them avail the paid version. A win-win situation, isn’t it?
Give out your Products and Services as Freebies on Festive Occasions
The beauty of human psychology is that everyone loves to get things free of cost. If you ask anyone if they would like to get a free complimentary return ticket from Adelaide to Sydney chances are, if you have adequate time the answer will be yes. The same thing applies to your brand.
There are several sites like Frisbees, Koozies, Pens etc. where you can distribute your products and services as freebies on festive and local occasions. This way people will become aware of your brand. This will, in turn, help you to build an effective brand perception of your product in the minds of the customers.
Run Social Media Contests and Award People Who Provide the Best Answer
Imagine: You are running a dog supplies store in Melbourne. In order to make your brand more popular, you can ask people to submit the naughtiest thing that their fur baby has ever done in their presence. It is possible to receive lots of photos and videos.
Select the ones that are the best amongst the rest. Award them with your products i.e.; in this case, it can be dog food, dog flea and tick preventative treatments, etc. as a gift. This way your
brand build an association with the people who can end up being your customer. An amazing idea? What do you say?
Create a Controversy to Popularise your Brand amongst Customers
This particular thing is not everyone’s cup of tea. Remember, this strategy can backfire big time so do it only if you have a backup plan ready. Select a topic from your industry that is extremely controversial that can attract lots of attention.
Post that topic on relevant social media networks. With time, you will receive comments which will make people aware of your brand. So much for the bad press thing that we have already heard…..Anyways, exploit it to your advantage.
Which of these amazing ways are you going to use in order to build an effective brand perception in the minds of the customers? Please post your comments and share your invaluable experiences with us!