Color is extremely powerful. In fact, the importance of color in logo design for a brand could make a massive difference. It can evoke feelings & improve user experience at the same time. However, it may not be the easiest decision to make. Therefore, we have enlisted the top colors for brand colors and a special tip you can use to give your brand look that brilliant look without looking too salesy. 

Red

Though red is one of those colors that stand of strength and greatness, it is something you must use with caution. Red is something that will excite the nervous system and at the same time evoke a whole range of feelings. Whether it is romance or aggression or fear, red is one color that is capable for evoking all types of feelings. However, if you would really like to push the clients so that they can make their brand a more strong and aggressive association, then red would be an ideal color for the brand.

Yellow

Yellow is basically described as the color of warmth. It evokes a more creative way of thinking. This color is powerful, is a great source of emotions and may seem tiresome sometimes. Moreover, yellow is something that will spur a person to action. However, unlike the color red, yellow is a color that regenerates festive vibes. It is definitely action oriented and communicates passion and aggression. If you want to show the emotion joy, using a lovely sunny color like yellow is a great place to begin.

Blue

Light and deep blue are often defined as cold colors. They are metaphors as we all know that colors have no link with temperature. However, the color blue is known as blue to most for a special reason. This color is the color of the skies, the water, the seas and the lakes. It can calm and soothe people. It can help them work better. Blue hardly spurs clients to make quick decisions. So if the brand image that you are working on is quite quirky and enthusiastic, blue could be a great color to go for.

Green

If your brand wants to go for a fresh and natural look or would like to promote something scenic, green would be a nice option to go for. Green beautifully combines the freshness of nature and along with that gives it the look of a healthy lifestyle. It also communicates active decision making as well as serenity. Green is known for creating a very balanced combination. It may not be a very provocative color. Neither is it aggressive or quiet and chill like blue, but it has an element of simplicity that makes it so impressive and beautiful.

Violet

Violet stands as the color of magic and royalty. If the product you are trying to sell is classy and sophisticated, violet could be a great color to choose. It is often associated with greatness and power, just like the color red and has quite a few soothing connotations. Despite being cold like blue, it never really gets you all excited or puts you in a position to do something spontaneously. However, it is a color that stands beautifully for confidence, wisdom and success. It is definitely something that can inspire you and help you earn respect.

Use a trick that actually works:

Most designers have often used the principle of 60-30-10 principle that is working quite well for them. If you all know, this trick is not some secret. It suggests you to use the following rules:

-60% of the color you have picked

- 30% of the secondary color

-10% of the accent color

By using these proportions, you can create a very unique theme for designs, while it can also provide you enough contrast as well as visual appeal. A nice brand palette will look focused, professional and when it is balanced and well proportioned, it will leave a good impression.