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4 Reasons Why Custom Landing Page Development is Better than Unbounce or LeadPages

IVY Rose670 20-Aug-2019

4 Reasons Why Custom Landing Page Development is Better than Unbounce or LeadPages

Before going into the comparison of custom landing pages and landing page software like Unbounce or LeadPages, let us introduce what a landing page is. A landing page is a single-page website for your business or company that gives comprehensive information about your company and introduces a few limited major products to the visitors. A landing page doesn’t make their visitors navigate between tabs under connecting links and hosts all the key features and information on a single page. The importance of the design of landing pages lies in its completeness to get more leads from the visitors of the page. The information and design given on the landing page must be satisfying for the customer to contact and place an order. There are two ways you can design your landing page, one is the custom landing page and the second is to make a landing page using landing page software’s built-in templates. Here are 4 reasons why you should prefer a custom landing page over landing page software like Unbounce or LeadPages .

Unlimited Design Choice

In using a customized landing page you are not bound to choose a template from a limited number of options rather you are fully open to experimenting with the design of your own choice. You may tell your requirements and your purpose for building a landing page to the developer working for you and he will develop a customized design for you. You may get innovative ideas for designing and optimizing your page from the guidelines provided by Internet Ads Agency's CEO Dennis Dubner in his articles. While in landing page software like Unbounced and LeadPages, you have to rely on the already designed limited number of templates. There is a restricted choice for the website page design.

Editing and Customizing the Design

You can easily modify and change the design of the page according to your experience of interaction with customers. You can make certain changes in response to the way customers interact with your landing page. For Example, you may want to relocate your contact information box to enhance the number of leads generated from the page, but your landing page template in the software may not allow while you can easily get these changes by asking the developer to make changes in the code of the page.

Price of Landing Page

The price of developing a customized landing page depends on the design and the person doing it for you. The more detail you add the more you may have to pay for it. Landing page software like Unbounce and LeadPages charge for getting access to the templates. The basic package may allow you to use a limited variety of templates and features while advanced packages with more payment give access to more variety of template options and page editing features. Usually, these web-based software packages impose subscription charges instead of selling the page. For example, you will be paying them monthly or yearly for subscribing their landing page services. You may no longer use your page if you stop paying the subscription charges.

Integration of other Utility Software

You can write scripts and codes of the page to customize it for integrating your other utility software for directly synchronizing the data obtained from page to the other software for analysis purposes. While landing page software may allow only email integration and you may have to pay extra for getting permission for the integration of other software with your landing page.


Updated 20-Aug-2019
IVY is a 28-year-old cleaner at a studio who enjoys escapology, drone photography and camping. He is brave and loveable, but can also be very unfriendly and a bit evil.

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