A lack of differentiation in your industry could be your company’s downfall. For this reason, it is crucial to develop a solid brand identity, which can help to separate your business from your industry rivals.
To develop a positive, recognizable image that grabs your target audience’s attention and increases your company’s profitability, here are five ways to make your brand stand out from the crowd.
1. Focus on Originality
Attempting to replicate an established competitor’s brand identity might seem like a sure-fire way to success, but it could lead to you developing an average business that blends in with the many unoriginal brands in your industry.
According to a recent survey, 86% of people stated authenticity is key when selecting a brand to follow and support.
To develop an original brand, you must:
• Fill a gap in the market
• Develop a unique angle
• Avoid cliched messaging or sales pitches
• Create a distinctive, compelling tone of voice
2. Be Consistent
To maintain consistency across your brand, you must maintain the same degree of quality, tone of voice, vision and messaging. By doing so, it will highlight your professionalism while conveying who you are, what you do, and how you do it.
You’ll, therefore, need to hire skilled, talented employees, who have an in-depth knowledge of your brand’s standards, so they can successfully execute every campaign.
Only through consistency, be it through positive reviews, blog posts or good quality of goods or service, will you create a reputable brand consumers will trust.
3. Master Social Media Marketing
According to Statista, there are currently 2.46 billion global social media users in the world. If you want to exceed your competitors, grow your brand and acquire new customers, you must view social media as a core aspect of your marketing campaign.
If you’re unsure how to get started, turn to Angelfish-marketing.com to develop unique, creative social media strategies, which can help you to generate leads, web traffic and, in turn, a greater revenue.
4. Become a Thought Leader
Customers want to work with experienced, trustworthy brands, who are dedicated to improving their quality of life. Regardless of whether you run a retail brand or a recruitment firm, you must strive to become an industry thought leader.
To do so, you’ll need to:
• Write an insightful, interesting blog
• Create industry guides, eBooks, case studies, etc.
• Develop informative, helpful videos
• Publish guest articles on respected third-party websites
• Collaborate with influencers
If you can establish yourself as a voice within an industry, it will lead to greater trust and confidence in your brand, products and/or services. Becoming a thought leader, though, takes time. This does not happen overnight, and it is built on trust.
5. Provide Value for Money
Set your business apart from its industry rivals by striving to provide your customers with value for money. For example, if you don’t have the budget to offer a lower price point or a higher quality service, you could improve your value by offering:
• Free delivery
• Additional support
• Informative content
• A personalized service
Review your competitors’ products and services to identify the different ways to increase your company’s value, which will ensure your target customers choose your business over your rivals.