When you decide to do digital marketing, there is one big universal goal that needs to be achieved. Every marketer knows that online promotion is about getting quality traffic to your website. The more traffic you have, the higher the chance of converting your visitors to potential buyers.
This is why it is so crucial that you maintain a strategy that drives organic traffic to your website. But, how can you make sure that your strategies actually work?
Unlike traditional marketing, digital marketing can actually be measured.
Imagine this — let us say you just opened up your business and you want to start your marketing. In traditional marketing, you would approach TV and newspapers to display an ad for you. You would have to pay a huge amount of money just to get a spot in their advertisement section.
And when you finally see your ad posted in those channels, the only thing that you can do is hope that others will see it too and perhaps check out your business. This is not practical anymore. You cannot be spending a lot without being able to track the performance of your advertising strategy. You will have no way of knowing if it is actually effective.
On the other hand, if you build a website and promote it in various online channels, you can actually see exact numbers about how many people visited your website or how long they stayed there or where they come from. All thanks to Google Analytics!
Google Analytics is a tracking and analysis tool that lets marketers see how their strategies are performing through numerical reports and statistics. It is essential that you learn how to use Google Analytics. In fact, your whole digital marketing strategy will be useless if you do not implement tracking and measuring as part of your process.
After you have mastered the basics and fundamentals of Google Analytics, take a look at these tips below. We share some simple but effective things you can do with Google Analytics to make sure you are making the best out of the data it provides to boost your traffic.
#1 – Get E-mails for Google Analytics Reports
It is pretty easy to forget checking in your Google Analytics dashboard, especially when you have a lot of things going on and you are busy creating a strategy.
But, you do not want to completely miss out on analyzing your monthly results. So, what you can do is set a notification in Google Analytics so that it sends you a monthly summary of your reports. The e-mail will not have extensive information and details but at least, it would remind you to check on your Google Analytics.
#2 –Analyze Paths
In most cases, the homepage of your website would be the central point and it links to other pages on your website. However, that does not automatically mean that every visitor you have will see your homepage first.
When you look at Google Analytics, you will be surprised to find out that some of your internal pages actually get a lot more traffic compared to your homepage. What this means is that you can optimize the journey of your customers on the website.
To get an overview of this data, go to the Navigation Summary in your Google Analytics dashboard. Here, you will see where a visitor is on your page and where they go next. Analyzing this data is helpful because knowing the path of your visitors can help you tweak your content strategy so you can direct them to the right pages as you planned.
#3 – Access Search Terms that Brings You Traffic
Another good thing that Google Analytics offers its users is the ability to see which search terms led visitors to their website. This is the kind of data that you want to see! You want to know what keywords people are using that directs them to your website. Then, you can utilize these keywords to create quality content.
Additionally, you will get metrics on the particular pages that your visitors are led to after searching those keywords. You will get an idea on the activities that your visitors do on these pages. This means that you can see which pages are not performing well and you can immediately find the remedy to them.
You can see this data by going to Acquisitions > Search Console. After reviewing the figures, you can then make the necessary adjustments needed to make the page perform better. This includes optimizing the page speed, editing the content to make it more valuable, and making the page optimized for mobile viewing.
These are just three tips that you can do with Google Analytics. There are actually more. So, make sure you set aside time to explore and experiment with Google Analytics. We do agree that it would not be that fun at first but as soon as you see its benefits, we bet you would not stop measuring your results!