In a recent poll,
over 90 percent of consumers claimed they would be more apt to buy from a brand they view as authentic. When trying to take a startup venture to the next level, putting an emphasis on branding is a must.
Having a great looking logo and a consistent brand message can go a long way when trying to get new customers. Typically, it only takes consumers ten seconds to form a first impression about your logo. Instead of trying to use a DIY logo to cut corners, working with professionals is essential.
There are a number of things you can do to make your brand building more budget-friendly. Read below to find out how to build an amazing brand on a shoestring budget.
Be Passionate About Customer Service
Some business owners have the misconception that in order to build their brand they will have to spend a lot of money. The truth is that doing things like being committed to high levels of customer service can get you just as much attention has flashy ad campaigns. If you can match it with a
productive customer service team, it will bring your business growth.
If someone has a great experience with your company, they are probably going to tell their friends and family about it. This word of mouth advertising can help you grow your customer base substantially over time. Abiding by the “under-promising and over-delivering” policy when it comes to customer service is wise.
When you start to hire new employees to lighten your workload, be sure to convey to them just how important customer service is to your brand. Creating a company culture around great service is a winning recipe that can help you turn your startup into a success story.
Collaboration is Always a Good Thing
One of the biggest mistakes that a business owner can make is failing to network with other entrepreneurs. Pairing with other businesses in different industries can help you broaden your horizons and appeal to a larger audience.
Often times, there will be a number of networking events in your area to attend. Going to these events is a great way to meet new people and forge lucrative alliances. Working on developing cross-promotions with your new connections is an excellent way to provide them with more value and keep them loyal.
Often times, these types of promotions will not cost much to pull off. You need to make sure that the businesses you are working with have a stellar reputation. The last thing you want is to tarnish your image by pairing with the wrong businesses.
Never Underestimate the Power of Promotional Products
Going to trade shows is also a great way to boost the level of visibility your company has. These events are designed to help small business owners reach a wider audience. Having a great looking trade show booth and plenty of promotional products to hand out is essential when trying to make an impression on new customers.
Investing in promo materials can help you get the appealing apparel you need without overextending your budget. Before choosing promotional products for prospective customers, you need to consider who your target audience is. With this information, you can choose products that your clients will actually use.
An Affordable Website Helps You Showcase Your Brand
Instead of trying to get an expensive website designed from scratch, you may want to think about using a template. While templates have gotten a bad rap in the past for being boring and generic, modern templates are very appealing. Working with a professional web designer can help you get the most out of a template-type website.
Before launching your new site, you need to find out which company can offer the cheapest and most reliable hosting. Loading up your new website with high-quality and keyword-rich content is an excellent way to increase the amount of traffic you get. Even if you have to hire a content marketing company to help out, it will be worth the investment considering the results they can produce.
Building a Brand Takes Time
One of the main things you need to realize about building a brand is that it will not happen overnight. Setting unrealistic goals for your business brand will only lead to disappointment and frustration in the long run. With a bit of professional guidance, you can increase brand awareness and the number of customers you have with ease.