If you’re running a business,you must be aware of statistics that say around half of all new companies rarely make it past the first year. Understandably, this can be very worrying if you’re a new startup.

Unfortunately, there are many reasons why businesses fail, but one of the most significant is the failure to stand out from the competition. You’ve got to have a pretty unique business idea if you don’t want to worry about your competitors! For the majority of business owners, standing out from the competition is crucial. If you’re not sure how to do this,below are six tried-and-tested ways.

1. Go Above and Beyond When it Comes to Customer Service

If there’s one thing that all customers appreciate, it’s being made to feel special. Customer service matters in all industries and most customers will say that it is a true indicator of a company’s worth. Modern customers expect the highest quality of customer service and soon look elsewhere if anything less is offered. Make an effort with your customer service,and you’ll have a loyal customer base.

2. Admit When You’re Wrong and Fix Your Mistakes

No company is perfect,and even the most successful make mistakes every now and again. Customers aren’t put off by something going wrong, but what they won’t accept is a company not owning up and trying to make things right. Social media can spread negative feedback like wildfire, so you have to be on top of your game. Be prepared to accept your mistakes and take steps to correct them.

3. Honesty is the Best Policy

Don’t make false promises. If you can’t meet a deadline,then let your customer know sooner rather than later. Be truthful with your customers because if they find out you’ve been lying, it will mean they lose faith. It’s also possible they could spread negative feedback about you. It may seem counter-intuitive, but sharing bad news can work in your favor, provided you make right any mistakes.

4. Find a Unique Angle

Always be on the lookout for ways to reinvent your company. Take advantage of emerging technologies, introduce new processes and products. Use social media to your advantage and create your own mobile app. Attending trade shows is a popular way of marketing any type of business, but it can be challenging to stand out. This is one of many reasons to build custom trade show exhibits, and there are expert companies which can help you do just that.

5. Offer a Guarantee

How confident are you in your product? Do you think you’ll be able to guarantee next-day delivery? These types of assurances are a good way of showing customers that you care about their experience. Do remember, however, to back up any guarantees you make if and when you have to.

6. Try Cause Marketing

If you’ve never heard of this form of marketing,it’s a way of creating partnerships or relationships with a non-profit organization or cause. Your business is benefiting by being affiliated with a worthy cause. The non-profit organization is benefiting from your businesses time, money and expertise. It’s a win-win scenario for all involved.