
If you stumble across someone and were to raise a question about where they used to get purchase ideas or suggestions from, the answer would be Instagram. These days Instagram is moving from a normal social media platform to a marketing platform. A platform that is considered to be efficient and an effective means for creating brand awareness.
That is why there is 1 million brands using this site for promotion based activities. Also, that happens to be a major reason why people try to get free follower services like http://freeinstagramfollowers.net/, Right Forge etc.
So it becomes a necessity to have some idea about how things can be marketed at Instagram. As per research some of the best timings to post a photo, blog, or any other things on Instagram are as follows,
• Monday between 7 pm to 10 pm
• Tuesday from 3 am to 10 pm
• Wednesday around 5 pm
• Sunday at 5 pm
Some simple techniques to take your business from rags to riches by generating good content are clearly mentioned below,
Perfect shot
• The first step towards attaining a good social media post is in uploading some good and compelling posts. Your brand should be shown in it either remotely or centrally. Unique and creative picturization always helps you to easily gain followers and help them understand your product.
• Also, it's highly necessary that you post must be updated consistently. You can choose your very own pattern. For eg: you can post monthly three posts or weekly one post. Anything is fine as long as you catch up with consistency. Make sure you work on your photos beforehand you may use various editing apps like Repix, adobe lightroom, Flickr, etc. For an idea on how to go about it take a look at the pages of Taco Bell and Kyle Yu.
• Secondly, it not essential that you personally should be involved in every picture. Just your brand name is enough.
Be exclusive and active
• Your content should be unique. It can be anything under the sun that your company is involved. It may also be sponsorship activities.
• Actors and movie star tend to post the latest release of their movies mostly on social media sites like Twitter and Instagram. Similarly, post something exclusive about your company. It may be the new product you are going to launch or the new discounts or offers that you have introduced.
• You can post about off-screen activities of your employees and other funny things which you think will be interesting. For instance, clippings of your Christmas celebrations will also be good.
• If possible you can also post on insta only contests. These things will interest your followers. For help, you may also try using Wishpond. It is a professional service provider that helps you in enhancing your social media followers through the way of posting competition and small contests.
Other than the above some important tips to become a good Instagram based brand are as follows,
• Pick a brand ambassador who is already well established on Instagram and try promoting your product through them. That doesn't mean you should start calling up cricketers like Virat Kohli to promote your brand. Anyone with good media image is fine.
• Being responsive to your follower is also highly important. If you come across some good comments or constructive comments, take up to say something on that. A simple thanks is enough.
• Make sure that you add a link to your website. This will fetch good traffic to your website as well. Whenever you post a picture make it a point to add your company link relevant to that.
• Make good use of Instagram options. Use Instagram’s stories option to tell things about your company wisely. Go live whenever possible. This will result in the active engagement of your followers.
• Next, have a good looking profile. Create a bio that is quirky and interesting.
A few among the top organisations which have mastered the technique of Instagram marketing are listed below. You can have look at these companies Instagram pages to gain inspiration and start churning out ideas.
• National Geographic
This is the best company that knows how to handle Instagram wisely. Their posts are intriguing, that has won them 53 million followers.
• FedEx
This is one of my favourites. They have some good and creative photos on their page. This has fetched them a 104k followers and the number is still increasing.
• Go pro
This is yet another beautifully established page. It has compelling posts that will induce you to follow and ultimately be loyal customer. Their current followers count up to 14.8 million.
On an average, about 400 million active users are identified on Instagram. This is much greater than that Twitter. So marketing your products and services on Instagram can gain you a lot of loyal customers ultimately raising their revenue.
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