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How to Rock an Influencer Marketing Campaign for Your Restaurant

Serena Dorf726 07-Dec-2018

How to Rock an Influencer Marketing Campaign for Your Restaurant


Any prolific and trustworthy business has an exceptional online reputation. Designing an influencer marketing campaign to promote your restaurant is effective, highly beneficial, and shows promising results. Klean Plate, a food company, managed to grow their traffic by 204% in four months, primarily using influencer marketing, according to Shanebarker.com. Here’s how you can do it.
1. Choose One Platform
While you’re still getting started, spending a huge pile of money on advertising your restaurant might not be the smartest choice. A successful entrepreneur should always pick quality over quantity. Thus, choose only one platform you would like to work on. Some of your best options are Instagram, Facebook, YouTube, or Twitter. In the end, it’s all about your target audience – where do they hang out the most?
If you are promoting foods looking enchanting and dazzling, go with Instagram. Aesthetics is what draws customers to this platform, so you’re most likely to succeed here. It all comes down to your overall plans and strategy, so make sure to set your brand’s goals before getting started.
2. Identify Goals
After choosing your favorite option, it’s time to set goals for your marketing campaign. The question you must ask is simple – what do you want from it? Of course, one of your goals will be raising your brand’s awareness; but what else? Here are some extra questions you should consider –
- Who is my ideal target audience?
- What methods do I want to use to promote my restaurant’s best features?
- Who’s my competition? Are they also using an influencer marketing campaign?
- What are my costs and profits, both short and long time?
- How am I going to use influencers to increase traffic on my webpage?
- How am I going to sponsor my social media content?
- How do I want to measure my investments?
Finding answers to the above questions will lay the foundation of your campaign and help you draw a bigger picture of how things will look like. Put everything into perspective before engaging in endless work hours. Set goals and have a clear destination in mind.
You could write your targets down to stay productive. “I want X and Y from my campaign in no more than Z months.” This will offer you an incentive to keep going whatever happens.
3. Find Your Favorite Influencers
Finding your dream influencer is not an easy job, but not impossible either if you put in plenty of work and time. Here’s how can you find Instagramers that will boost your profits and bring traffic to your page.
“First, focus on influencers living in or close to your city. If your restaurant’s location is not a popular destination, reaching out to influencers living in big cities such as Los Angeles, San Francisco, or New York is close to impossible, at least in the beginning. If you’re already living in a big city, you’re one step closer to success,” shares Kate Wither, co-founder at EssayOnTime.
Search for restaurants on Instagram – if this is what you decided to focus on – and do some quick market research. According to Medium Corporation, here are some example of searches you could do –
- Your city + food
- Your city + restaurant
- My favorite restaurant in Your city
- Best places to eat in Your city
- Food in Your city
- What to do in Your city
4. Invite Them Over
Next step is designing a proposition and invite influencers to work for you. Remember! Your influencer must be as excited as you are about your products. If they don’t know what they’re promoting, there’s zero chance they’re going to capture your audience’s attention. So, the best you can do is invite them over for a tasting. If they like your offer and your food, they’re going to say yes!
5. Ready, Set, Go!
Now that you set up everything, it’s time to launch your campaign. Ask your influencer for their strategy and plans – in the end, they know the audience way better than you do. Be curious about their vision and see if it aligns with your long-term objectives. If it does, you should develop your relationship and keep the influencer close by. You might need their services in the future.
6. Monitor Their Performance
See how the influencer is performing – are people enjoying your restaurant’s reviews? Is the public interested in your food? Can you notice any sizable changes? Is your page receiving an increasing number of visitors? Can you see new clients showing up at your door?
Have patience and give it time. Nobody might show up one day after your campaign starts, so learn to be realistic and forbearing.
Wrapping Up
Rocking your influencer marketing campaign should be easy once you choose a platform to focus on, identify your vision and goals, find your best-fitted influencers, monitor their performance, and track your company’s progress. Don’t skip any step of the way for excellent results. Good luck.


Updated 07-Dec-2018

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