The phrase “content is the king” is possibly one of the most popular and repeated sentences on the internet that people have heard it before. Indeed one of the most common pieces of advice that anyone can have for increasing the traffic of the website is to create quality content on a regular basis. Generating high quality and long contents has been one of the proven ways to rank higher in Google as well as on other search engines.

But the matter of fact is that there are some other websites exist in the industry that defies the notion and thus attract millions of visitors that too without adhering to ’expert advice’. Let’s have a look at the post to learn how to boost the flow of online traffic to the site even without adding new content.

• Make Investment for Building Backlinks
  Reports suggest that 93% of online experiences begin on a search engine to look out for different searches apart from checking emails. This is why boosting the search rankings is one of the best ways to advance the flow of traffic to the site. When it comes to search engines, the most important thing that they care is the backlinks.
  It is important to note that more than 12 out of 15 crucial ranking factors are related to linking. So, instead of focusing on creating more content, it would be better to concentrate on building links to the content.

• Updating the Already Existing Content
  It remains no doubt that Google and other search engines give utmost priority to the user-friendly aspect of the site and it is possible by having fresh and unique content. In case a site contains some content, one can change it or update the same to impress the search engines.

Digital marketing professional calls it as republishing content. This is possible by adding a new introduction, extra images, recent data and every possible thing that help in improving the existing content. All these can help to a get a bump in the search results.

• Leverage Social Media
  Since social media is in the trend, it plays an important role in increasing the website traffic even without creating additional content. Another reason behind this is that the numbers of users on the social media platforms are astounding.

Facebook alone has more than 2.25 billion users globally followed by Instagram at 1 billion and Twitter with 336 million. In case businesses manage to siphon any one of them, it would be extremely beneficial for the company. Along with leveraging social media platforms, availing affordable local SEO services from professional agencies would be even more effective.

• Conduct SEO Audit for the Site
  At times, businesses become their enemy without even knowing about the fact. In case the site has some sort of issues related to SEO, it will let the organic traffic to stay away irrespective of the fact how much content is published online. So, rather than investing funds and time for creating new blog posts, it would be better to start with SEO audit.

Following the tips would have some serious impact on the flow of traffic to the site and the businesses would get a positive response from their target audience. The tips discussed above will certainly help to get a boost to the site, but the list is far from comprehensive. So, in case there are some additional ideas, it is more thrilling to listen about them.