If you want to stand any chance of turning over a profit for your business, you need to be able to convert passing traffic into fully-fledged customers. This means you have to stop what you’re doing right now, postpone that ‘important’ business lunch, and spend today doing all you can to drive your conversion rates.
Before you set about this task, though, make sure to check out the following pieces of helpful advice.
Be suggestive with your add-ons
In order to make any sort of profit, you need to make more than one sale — the first sale’s only job is to pay for the marketing that you splashed out on to attract customers in the first place. To entice that all-important second sale, you have to be suggestive during the sale process of the first transaction. This means making add-ons, such as the incredibly popular sale tactic ‘buy one, get one free’ available to both your current and your potential customers. Doing this will see your conversion rates be driven forward no end.
Up-sell at all costs
If you’re serious about driving your conversion rates, you and your employees need to be well versed in the art of upselling. You need to make all the products that you offer seem too good to be true, and you need to advertise all of your individual services as if they are the most important in the world. What’s more, you and your team should always give the hard-sell on upgrades and added bonuses.
Offer expert advice to customers who are in need of it
By helping customers out and offering them advice that they need when they need it, you will drive your conversion rates no end.
If you ever identify a section of your customer base that is lacking regarding a particular area of expertise, provide it to them. You don’t necessarily have to be a professional or even an expert in the area yourself, you just have to make it sound like you know what you’re talking about. Ever heard the phrase ‘fake it until you make it’?
As it’s still a field that a lot of people aren’t familiar with, you could find yourself benefiting greatly from offering a website hosting service. By doing this you could end up with a lot of customers coming to you for hands-on assistance, even if you know nothing about that particular field yourself. This is because, when you work alongside a reseller hosting service they make it so that your customers remain unaware that it isn’t actually you who is behind their hosting. The end result is you building authority for yourself and driving your conversion rates as you do, without doing much at all.
Driving your conversation rates is a must if you want your business to stand any chance of remaining in trade. In this instance, always remember this: you’re only ever as good as your last sale, so make sure every sale that you make is a worthwhile one. Importantly, this means no freebies!