Sometimes, online stores have lots of visitors but not a lot of sales. In other words, there might be a trouble in converting customers and enhance their
It’s a condition that affects many online stores. But it is not a permanent issue and it can be fixed.
There are so many reasons for people being hesitant to buy from the merchants after they visit their online store. There can be a common issue persist for why someone would fail to make a purchase after he or she visits. Below there are issues mentioned which can be hampering the growth of the business:
1. Photographs Are Of Low Quality
In a retail store, the customers have the opportunity to examine the products from every angle, and also to try them on for fit and style. Business owners should approximate that experience as closely as possible. The single best thing that they can do is to have good photographs of the product at different angles. Better yet, have not only photographs of the product but also people modeling the product.
The photo shouldn’t be poorly-lit, there shouldn’t be weird shadows, and it should be displayed clearly, perhaps on a stand. It just feels shady if the products aren’t crisp and compelling.
2. Weak Product Description
The product description is very important. Touching a product increases a person’s desire to own it, recent study concluded this. So the products should be described in such a way that a prospective customer feels like he’s holding it.
Writing a copy which is average or weak is a huge lost opportunity to entice the customer to buy. They lose the chance to tell a story, as well as the ability to differentiate the product along yet another dimensions.
3. Online Store is Badly Designed
The most turn off experience is that walking into a store and finding product totally disorganized is more than just a hassle it can be so frustrating that the customer chooses not to make a purchase at all. Mainly, two issues persist around website design that could be turning people away:-
- Merchants making it difficult for customers to find the product that they are looking for
- Arranging products in such a way that discourages people from making a purchase.
- The homepage doesn’t prominently link to the storefront.
- The product categories aren’t all displayed in a single place.
- Some of the products are hidden deep beneath collections.
4. Haven’t Established Trust
Business owners can count on a certain degree of trust when customers are buying from a physical location, even if it’s a temporary stall or a pop-up shop. They get their goods immediately, and can probably count on the store to stay around at least for a little while if the customers have complaints. And at the very least before they make purchase customers have chatted with the owners and will have gotten to know her a little.
Above guidelines will help the merchants to bring the visitors to their online stores and overcoming their objectives to buy once they’re there. According to
Magento Developers Melbourne, business owners should make sure that they do everything they can to make the shopping experience a simple and intuitive one, and that they are giving them lots of reason to trust that the business is professional.