In this contemporary era, blogs function as a podium for communication, voicing of opinions and spreading awareness for a particular cause. With the internet becoming the key source of communication, anyone can become a blogger just by creating an account on a free blog website. However, despite starting a blog, one may face difficulty in reaching a mass audience due to the low traffic on the website. 

For that matter, it is essential to write a blog that is both engaging and genuine. For instance, Mark Mansion, an author of two books as well as the CEO and founder of Infinity Squared Media LLC, made his fortune by creating fascinating blogs. 

Despite, his offensive language and brutally honest content, Mr. Mansion scored 400,000 monthly visitors in 2014 which grew to around 2 million monthly visitors by 2016. This accomplishment was a result of the genuine content displayed on his website.  

Following from his success, it is crucial to compose a content that is not only proficiently written but also allows the reader to relate to it. Mostly, blogs are written to assist the readers with a problem that they might be facing.

Academic blogs are usually directed towards students, teachers, and parent. Thus, they utilize a formal and engaging tone, depending on the category of audience they are designed for. Essentially, when you write an academic blog, it should be directed toward educating the audience.

In contrast, blogs written for entertainment purposes can be written casually. To gauge the audience’s interest in this category, one can include gifs and images to bring their content to life. Following the example of Mark Mansion, the blog written by him was directed towards helping individuals to become better versions of themselves. Thus, his tone of language was informal and conversational. This element appealed so much to the viewers that his blogs resulted in the publishing of his first book. 

With that said, it is crucial to keep the ensuing notions in mind when writing a relevant blog:

1. Determine your audience: To captivate the readers, you need to figure out the type of audience you desire to appeal with your work. Thus, the foremost strategy to be applied is to figure out the name of your blog. The title of your page should be meticulously created so it urges the readers to click on it. Therefore, if you are targeting younger groups of individuals, you can use trendy terminologies that can be easily understood by them.

However, if your blog is created for an older, experienced audience, your title should demonstrate maturity along with sophistication. This way, your desired viewers can visit your blog, and subsequently, get hooked on it. By this means, you can easily create a large following who will be reading your every blog post.

2. Discuss current topic: When providing your current topic to the general public, it is crucial to forming an opinion of the day to day events. To gain the respect of your viewers, you need to be genuine with them. That being the case, it is vital to discuss your stance on the current issues that are being debated by society.

To accomplish this, you need to have sources to stay informed about the events that are under discussion. Such sources can be employed through social media, group discussions on websites or by simply reading the news.

This process will not only be assisting in increasing your followers but once you know what you are discussing, the process of writing will become easier for you.

3. Be woke! As blogs are a means of communication and education, it is crucial to include information that is accurate. Individuals who read blogs, also look for advice that they can apply in real life. Therefore, if you integrate inaccurate or dated information, your blog could harm the audience potentially.

Furthermore, the discussion in your blogs should be current yet politically accurate. When you talk about current events, certify that your writing does not offend a certain group of people. For that purpose, it is vital to proofread and examine the content of your blog from every perspective before making it visible to the general public. Producing accurate content on your blog is also directly related to your blog’s credibility.

4. Demonstrate passion in writing: The wise words of William Wordsworth. “Fill your paper with the breathings of your heart,” state that writers/bloggers should write on topics that they are passionate about. When one writes with their full interest, their passion leaks from their content. This sense of enthusiasm functions as a flame that the reader catches onto themselves. Thus, if you’re passionate about the subject matter being discussed, the probability of creating a positive impact or influence is extremely high.

For that reason, you should select topics that speak to you and provides you with the liberation of writing your heart out.

5. Create an engaging design: When a reader visits your blog, their first impression is influenced by the web page's design. Hence, for your content to be interesting, it has to look amazing on the surface as well. On that account, create a design that is visually stimulating. To accomplish this, use neutral color stories that complement each other while not being too overwhelming. Furthermore, you can supplement easy to read font that is appropriate for your content.

Essentially, your blog should be easy to navigate and constitutes of content that is concise and spaced. Individuals who visit blogs make their decisions to continue reading based on the quantity of the presented content. When you put blank spaces in between, your page encourages readability and directs the reader to your desired section while keeping their attention intact.

Therefore, in order to generate the reader’s interest, it is crucial to demonstrate your interest in writing. Hence, if you’re planning on starting a blog, remain committed to the idea and be open to experiencing failure before tasting success.

Author Bio

Megan Taylor is an expert writer on the Cheap Dissertation Writing Services UK. He has been working as a writer for 3 years for this company. She provides an essay writing service, editing, and other writing.