If you want to grow your business, you’ll need to nurture your existing customers while also acquiring new ones. This sounds easy enough, but unless you have an expert on staff to guide you, marketing your business can be a challenge – especially if you’re just starting out.

Few small businesses have the budget to employ a marketing professional, however, which is why there is an influx of marketing software solutions aimed at business owners. Here’s how to utilize the best new software to get your business on the map.

Focus on CRM

Customer Relationship Management (CRM) is hugely important to businesses of all sectors. Not only should you make sure your customer experience is up to scratch, but you also need to deal with feedback, questions and – inevitably – complaints.

Once upon a time, a customer service hotline was all that was required. However, businesses now need to adopt an omnichannel approach to CRM, meaning they should be in touch with customers via as many mediums as possible (such as email, phone, social media, and instant messenger), but in a way that is consistent with their brand. What’s more, you can also invest in an SAP-certified Omnia B2C solution so that your customers can complete their purchasing on whatever device they choose. For an omnichannel solution that focuses on building brand loyalty, visit www.weaveability.com.

Gain insight

It’s impossible to know how well your marketing is performing without feedback. Data analytics from software like Kiss metrics will give you all the information you need about users who visit your website, including what actions they take and how long they stay there. You can also use an online marketing tool like Optify, which provides feedback for each of your online efforts and compares your website to others in your niche.

Be social

It’s no secret that being active on social media has many benefits for businesses. However, creating a social media presence takes time – a commodity that many business owners lack. Luckily, tools like Hoot suite can help you post across various social platforms and monitor all your accounts in one place. You can then schedule posts to go live at a time when your audience is most likely to see them, whether or not you’re online.


Unless you want to market your business around the clock (or pay someone who can), you’ll want to automate your marketing efforts so that you’re not chained to your computer. With a tool like SalesAutopilot, you can automate your system to send emails, measure marketing results, run surveys and polls and reach out to your audience on social media. If you handle physical products, you can also use this software to manage inventory and create customer order forms.

Build a referral network

Online referrals are the modern-day equivalent of “word of mouth.” Software like Referral Rock can integrate with your current system to build a referral network. Using this tool, you can create and manage a customer referral program, automate emails and monitor the results.

With the abundance of social platforms available, online marketing can feel overwhelming. However, with the right tools in place, marketing doesn’t have to be a headache for your business. In fact, the more you can rely on innovative new software, the easier it gets.

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