Lately, the common practice of link building has actually been getting quite of a bad rep. This is due to the fact that a lot of marketers sway over to the “dark side”, and decide to use black and grey hat link building methods to try to trick the system into giving them a higher rating. However, Google’s Penguin algorithm has become relentless, and playing the game the wrong way has a better chance of getting your website penalized than actually bringing you any benefit.
White-hat link building actually comes with a lot of benefits. Most of all, the fact that it is an organic way of boosting those links that are top-notch quality. It all fits into the story of finding new customers organically. High-quality links entice your loyal audience to share them with other people. While this is a process that takes some time, it is a certain way to come up with the finest following that you possibly can.
The fact is that Google has been doing a good job of taking care of black hat link builders, so it means that the time has come for the ones who are doing it properly to take their well-deserved spot in the market.
Drive organic traffic
One of the most important facts that you need to keep in mind when it comes to your audience is that people judge your links according to what kind of content it leads them to and what the quality of the sources is. If you do a good job of properly placing top-notch links throughout your content, you will actually drive more traffic to your site, and people will come across thanks to referral sources from the outside.
You should also be well-aware of the fact that influencer marketing is now a commonly-pursued tactic. An influencer is, basically, the person that is going to help you in terms of getting other people to do business with you. They are able to do this thanks to the reach they have, their contextual credibility, and, of course, salesmanship. Thanks to this sort of marketing, you will be able to see the results of your SEO efforts in a short amount of time.
Become an authority in your industry and niche
When it comes to authority, let’s start by taking a look at how your users look at search engines. The fact is that today most people will look for what they need on the web. So, if, let’s say, someone is looking for top-notch bicycle parts and equipment, they are going to be looking for a place where they can make a good bargain. If this in any way relates to your niche, you can be the one using reliable information on your page to guide them there.
As a result, Google will recognize you as an authority when it comes to this particular matter, all thanks to the white-hat links that you have relied upon. And so, your SEO rank is bound to grow significantly. And as more and more people pay a visit to your website, your SEO will also be rewarded for what we have previously ascertained as imperative - driving traffic organically.
The main idea behind white-hat link building is to create bonds with other important people in your industry. It’s basically a collaborative tool for coming up with the kind of content that both sides can benefit from, and get positive results in the long run. With all the swapping of traffic between you and your partners and influencers, the number of leads is bound to grow. If you are new to this whole concept of generating leads, you can look for a white-hat link building service to help you learn more about the proper practices. So, as opposed to the black-hat link building approach, this way you will be coming up with traffic that is coming from a trusted source and is most likely going to turn into leads.
Build your brand
So, by now we have ascertained that it is a bad idea to turn to black-hat practices when it comes to link building. One of the best ways to do this right is to look at the whole practice from a branding perspective. If your content is full of low-quality links, they won’t be in context, and will certainly look like you just forced them to be there. What do you think, how does a person feel when they are reading an article about travel guides, and then comes across a link that leads them to a website all about car repair. It’s distracting, annoying, and is certainly not going to make people appreciate your website as a high-quality source.
Link building from a branding perspective is based on the idea that every business is looking for a partner that fits with their target audiences. If your article about travel guides included a link to an article that is about finding an affordable place to stay, then it would be a link that is well within context and actually valuable to the reader. This way, both you and your partner will benefit.
While it may be tempting to turn to black- or grey-hat link building practices, due to them looking like the easier and the faster way to get results, this is not the path that you want to go down to. Not only is there a great possibility that you will get penalized, but your authority and the power of your brand will diminish in the eyes of your audience. White-hat SEO methods take more time and work, but in the end, they are well worth it, and will certainly pay off in the long run.