How do you get the world to know all they need to know about your brand? The way it is done is through a carefully-planned, and perfectly-executed marketing strategy. However, if it is something that you are completely new at, it can be quite a complication, if you don’t have a professional who will show you how it is done.
Now, when we take a look at small businesses, that are about to take that big leap and begin their quick ascend to be among the industry giants, at their roots, they most often can’t really afford a marketing consultant that is going to work for them full-time. This is why it is essential that they get their hands on the proper tools that can help them come up with and set up the perfect marketing strategy.
Let’s take a look at some.
If you are looking for an alternative to traditional marketing strategies, HubSpot provides you with a personalized and effective solution. Its main goal is to help businesses with their marketing campaigns by unifying a great number of useful activities into a single dashboard. There are tools for social media, blogging, lead management, marketing analytics, and so on. You can also take a course via their website and get your own certificate for a particular marketing skill. Basically, it’s a tool that will help you do your thing like a professional.
Personalization is the main idea behind Sailthru. It’s built in order to make your users engage and convert much easier and quicker. The way it enables you to do this is via smart data which helps you have a better understanding of your customer base, as well as to respond in real time. You can greatly improve user experience through targeted emails or a homepage which is tailored according to that person’s particular interests. Sailthru is used by big names such as Huffington Post, Newsweek, Business Insider, etc.
Referral marketing, done through a network that you build yourself, is one of the best ways to get people to know about your business. This is why choosing the right referral software is of an essence. Omnistar is a great tool for this as it makes it very easy to create a referral program that you can implement into your website. This makes it simple for people to refer to your business to their family, friends, and acquaintances. Since you will create a network of trusted recommendations, new customers are bound to come to you, which will improve your sales along the way.
In order to reach your prospective customers, email is still generally one of the essential ways to do so. One of the best tools for managing an email marketing campaign that you can find out there is definitely MailChimp. It provides you with a large number of templates with a truly professional design, which is really important when it comes to enticing your prospects with your email messages. It also comes with tools that help you with monitoring results, automating follow-up emails, and A/B testing.
Search engine optimization is one of the essential aspects of your marketing efforts. One of the best SEO tools that you can find out there is CognitiveSEO. It is truly a comprehensive tool that can help you with a wide variety of things. This includes backlink analysis, competitor research, rankings, detecting links that aren’t natural, and removing any links that may hinder your SEO. There is a preview screen which enables you to overview your site before you determine something should be disavowed or left alone. If the former is the case, a disavow file is created, which you can simply upload to Google right away.
It goes without saying that your social media efforts are crucial to your marketing campaign. Increasing the audience on that front is essential when it comes to making every message you send truly matter. Enter Followerwonk, a tool coming from Moz, with the aim to help you locate the followers that are most interested in the kind of content that you have to offer. Furthermore, it’s a tool that you can use to research your existing follower base in order to find out all that you can about what they are looking for and why, so that you can provide them with just the right content. You can further use this knowledge to look for new followers.
It is very important that you never forget that a business is as powerful as its foundation. Back in the day, leaving software aside as something that you can think about after you’ve attracted enough people could have been a plan. But today, with the incredible development of technology, tools are basically the essence of a proper workflow. They can help you a lot with how you run your business, and bring you much better results than those that you would get if you don’t use them.