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5 Applications of Big Data in Social Media Marketing

Mark M 1650 23-Oct-2017

     5 Applications of Big Data in Social Media Marketing

The use of big data in social media has many aspects when it comes to marketing. There are various forms with which you can use big data to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve success. These applications include;

Vision recognition

When you use big data in social media to recognise images in the pictures, it can give assistance with generating custom classifiers. After uploading a photo, the application returns terms that represent the things it has found in the photo like events or objects. You can train your app on specific image sets like logos for recognising customised images in real-time. This method will help you as a marketer to detect customers that are posting on your social pages and prompt you to engage.

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Personality insights

Big data in social media analyses personality attributes from posts like emails and social posts so that you get the right insights about people. The users will uncover a deeper understanding of the people’s needs, characteristics, personalities, and values that drive personalisation. Big data outputs a profile with three personalities in the dimension of needs, values, and the five big traits that describe the way an individual engages with the world.

Personality insights will help you as a marketer to capture a holistic understanding of the audience with the available demographic information and social media data. When you understand your customers, you have the ability to personalize interaction and then improve conversion.


Big data in social media will help you to target the most likely targets of purchasing your product by allowing you to complete a profile that fits an average customer. You will test functional messages and adjust with speed in the middle if they are not working. When you are the right marketer using big data, you can harness it to predict and test the likely reactions to specific consumer messages. You can test the headlines with a small sample population then sending them to those people that have the likelihood of opening them. You will then use click through and open rates to qualify the leads into the sales funnel.


You can use big data in social media to determine the right channel for your products. You can then set the right supply changes and even change placement if necessary. There is a decline in the number of ads in the newspapers, and many of them are either going online or erecting a paywall to incorporate a free or paid online campaign. Determining the right move for placement can be done with the help of big data. 


When you need the right insights of your product, it is advisable to use big data in social media. You will conduct a qualitative and quantitative online market research about your product. Video conferencing and online survey tools will focus on small groups and will carry out the surveys quickly. You will view social media mentions for your brand from consumers. You will review and analyse the data from your social assets like pages and blogs.


There is an increase in the consumers that are interacting with your brand locally via social channels. You need to use big data in social media to track analyse the behaviour of your clients from social sites. Brand interaction with customers will open in minutes.


Updated 23-Oct-2017

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