Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with a Google account.
Also Read: What is Google Payday algorithm
Creating an Experiment
Creating an experiment is seamless and straightforward. Head over to https://optimize.google.com and log into whichever account you use to access your Google Analytics. The first thing you’ll be asked to identify is what type of experiment you plan to run. The options here are A/B, Multivariate and Redirect Tests. The descriptions here make, sense but I would like to point out that these A/B tests are really A/B/n tests allowing you to test up to nine variants of a single variable.
Now you’re ready to create your variants, and this is
where Google Optimize really shines. First, name your variant and declare what
percentage of the time you’d like your test to be served. By clicking on your
variant (after you’ve already inserted the provided snippet onto your site and
installed the provided Chrome Extension), you’ll be taken to the editor.
Google Optimize Testing
In our test, we wanted to see if featuring more of graphical representation helped decrease page bounces on our homepage.
The editor looks like your web page but you’ll notice
that as you mouse over elements there is now a border around them. There’s also
popup in the bottom right of your screen with information about font family and
size, colour, background, and layout. There’s also an Edit Element button,
Within these options, you can essentially manipulate your page in any way you’d
There’s also the option to drag and drop elements and
resize them by dragging their edges just as you would in a PowerPoint
presentation, or the like. With this functionality, you can simply change the
order of items on the page or the prominence of an element.
At the top of the editor, there’s the option to switch
between variants, test your layout across different devices, view all changes
to the page, and save/confirm. Confirm your variant and you will return to the
Select the primary objective of your experiment between
Page Views, Session Duration, Bounces, Transactions, and Revenue. Give a brief
description of the test, determine what percentage of visitors you want to be
entered the experiment, and set a start date.
You’re done! Easy as that. For simple tests, you should
be able to go from concept to implementation in minutes. That’s really the key
impact of Google’s release. All the functionality of Google Optimize previously
existed but required a developer and a reporting suite to implement. Optimize
democratizes A/B testing, putting it in the hands of business owners and