As you're probably aware, having a high bounce rate is one of the greatest killers of conversion.
If most users are abandoning your website on the first page, then you can't turn them into leads and customers.
Meanwhile, lower bounce rates will improve your chances of gaining more conversions and sales.
In this post, we'll share with you some of the tips on how you can improve the bounce rate of your site.
1. Speed Up Page Load
Website users don't have the patience for slow-loading sites anymore. That fact is most likely true for mobile visitors.
Having a slow-loading website increases bounce rates which kills just about any engagement.
Did you know that if your site doesn't load within 3 seconds or less, you're going to lose visitors? In fact, according to a study, approximately 53 percent of mobile visits are abandoned if your site takes longer than 3 seconds to load.
So, if you want to improve your page load time, here are a couple of tips:
- Utilize server-side caching
- Optimize your videos and images
- Minimize HTTP requests
- Decrease your 301 redirects
Furthermore, you can also use Google Page Speed to optimize every landing page of your site.
2. Create a Clear Call-to-Action
It only takes a couple of seconds for users to decide whether they like a website or not. That's why it's crucial to optimize the critical areas that most people are more likely to look at.
Also, there should be a prominent call-to-action. As much as you can, make it clear and honest. Avoid misleading users since it leads to bad user experience. This results to higher bounce rates and lower conversions on your end.
3. Implement Responsive Design
Almost half of the traffic from the internet comes from mobile devices. So, if your page doesn't work well with most mobile devices, then expect higher bounce rates.
If you're looking to improve your bounce rates, one of the very first things that you need to do is update your site design. Make sure that it looks great on smartphones and other devices.
Your design should be responsive in a way that it adjusts its layout automatically to fit different devices.
4. Set Up Live Chat Support
5. Avoid Popups
Most users don't like invasive pop-ups. Not only that they're irritating, but they can be frustrating to deal with.
Pop-ups can disrupt users from having positive user experience in your site. Luckily, there are less intrusive ways of using pop-ups, and would hopefully reduce your bounce rates.
So, if ever you're going to use one, set a timer into it. That way, it doesn't immediately hit the person as soon as they land on your site.
Alternatively, you can use the exit-intent popup which shows up only if a user hovers on the close tab button.
6. Improve Site Design
Your site design does matter. According to a study by Google, most web users judge a website's look within just within 1/50th to 1/20th of a second.
That's why both your design and content need to be aesthetically pleasing. After all, people don't spend time on a site that's difficult to navigate or looks terrible.
So, if you're running your website on a well-known CMS like WordPress, then invest on a premium theme that can help set you up for success (and more conversions.)
7. Keep It Simple
- Search for information quickly. If users will search for "how to boost conversions" then they should be able to learn how to improve their conversion right off the bat.
- Navigate your site with relative ease. Your site should remain organized and presented in a relatively simple way. Prospects should be able to visit other pages on your site with ease.
- See your site as a credible source of information. Don't become too obsessed with driving clicks and capturing email addresses that the user experience is compromised. It is also imperative that you provide valuable content to your audience.
Leave Comment