If you’ve a dream of owning a successful blog, and gathering millions of real visitors who can’t wait to get your next post published, you’re in good company. Everybody have a wish to see their blog to be successful, and they achieve it gradually. Not because there’s a secret formula they’re keeping secret, but because they know the ingredients required for success.
However, it is sensed complicated at times, you don’t require a degree in rocket science to become successful in blogging. Following are three simple steps you can follow to make attractive your existing blog and make it more presentable to your readers:
Do not post, as just you have to post
One of the most common pieces of advice given by expert bloggers and marketers is the frequency at which you should post new articles. Some experts believe that you need to post articles daily, while others believe that you can get away with posting a couple times per week, which must only be frequent. Almost no advice out there will tell you to post sparingly.
Posting frequently sounds like a strategy backed by some technical reason or logic, but it’s really not. The reason behind gradual posting is nothing more than presenting a steady stream of content in front of your visitors who are already-distracted so they don’t forget about you and move on.
That suggestion was given to help people with mediocre content and that too achieve mediocre success. The truth is, large content doesn’t means large target readers. When you have high quality content, people don’t need to be convinced to read your articles, and you don’t require to keep displaying your content in front of them. An organically successful blog will have visitors who come back to read with their own wish, they didn’t need to be keep reminding.
Also Read: How to generate revenue through blogging
People don’t read, they scan
Studies show that people don’t read web content word by word. Instead, they scan for keywords. They only read a part of it, even when an article is interesting to them. There are chances, they probably not even read, if you’ve been publishing articles to stay on top of your weekly quota.
Less frequency posting isn’t a fruitful strategy itself, but it’s a side effect of the wonderful strategy of publishing articles only when you have something valuable to share.
When your content is delectable, and people actively want to consume it, posting less frequently will make people anticipate and excited for your next post when it’s published. When people desirably read your content and wait for it, that’s a true sign of success.
2. Write about creative projects related to your niche
Whatever your niche is, share something out of your creative mind, the world has started a humanitarian or art project related to it. Finding these type of people and writing an article about their creativity and projects is a mind-blowing technique to give your readers something fun to read.
For instance, if you’re in marketing, you could write an article about an artist doing portrait mosaics out of business cards and flyers! Engaging readers with creative content makes them feel good.
You want your blog to stand out, so the more unique your content is, the better.
Don’t just look around at other blogs in your industry to get ideas. Think outside the box and bring creativity through art to your blog.
3. Share something mind blowing
To really make your blog more attractive, write about something that is generally only known inside of your industry that affects other people. Buzzfeed can be a master of this strategy! Or, write about something commonly known but from an uncommon perspective afforded by your industry.
For example, Dave Asprey published an article on his Bulletproof Coffee blog on the reason why many organic farms aren’t renewing their official, organic certification. He stated in the article, in some states certifications are moving from a set yearly fee to a percentage of gross annual income, making it impossible for smaller farms to renew certification. While these farms still produce certifiably organic produce, unless consumers investigate, they’d never know.
Many people go to the departmental store and think that food isn’t organic unless it is labeled as organic. This article gives people the incentive they need to do more research and not be fooled just by labels. Its like you’ve been avoiding because it’s not organic, in fact, it is organic.
Read Also: why your business needs a blog?